Brand Tone

Approachable, benefit-driven, and enthusiastic, with an underlying tone of trustworthiness and customer focus. For lighting, the tone is likely more functional and descriptive.

Brand Values

• •Value for Money/Affordability
• •Customer Satisfaction
• •Quality (as claimed)
• •Convenience
• •Transformation/Enhancement

Best Practices

• •Develop a Central Brand Voice Guide: Document the identified tone (e.g., Approachable Expert, Friendly Motivator), key messaging points, words to use/avoid, and the underlying values. Make this accessible to anyone creating content.
• •Know Your Audience for Each Product Line: While the overarching tone can be consistent, slightly tailor the emphasis for different products. Lighting might require more technical detail presented clearly, while beauty products can lean into aspirational and trend-focused language. The core approachability should remain.
• •Prioritize Clarity and Simplicity: Whether talking about lumens or lip plumper, ensure the language is easy to understand for the target Romanian audience. Avoid overly technical jargon unless clearly explained.
• •Always Lead with Customer Benefit: Frame product features in terms of how they help or improve the customer's life, space, or confidence. "What's in it for them?" should be the guiding question.
• •Maintain Authenticity and Transparency: While being promotional, ensure claims are backed up (e.g., regarding quality, customer numbers). The friendly tone should feel genuine. Clearly state terms for promotions and returns, as they currently do in their FAQ and Terms sections. Consistency between marketing copy and actual service delivery is key to building long-term trust.

Social Perception

Positive (according to owned channels), Limited External Visibility/Neutral. The perception is likely tied to the specific product category a customer interacts with. The Romanian market will have its own specific perception based on local experiences.

Copy Examples

• •✨ Transform your look instantly! ✨ Our [Color] contact lenses are so comfortable, you'll forget you're even wearing them. 😉 Get ready for compliments! Shop now and enjoy 50% OFF + fast delivery! #ElumaLook #BeautyEyes #OfertaSpeciala
• •Illuminate your home with style. Our [Product Name] chandelier doesn't just light up a room; it creates an atmosphere. Crafted for elegance and lasting quality. Find the perfect centerpiece for your space. Easy installation and 2-year warranty included. [Shop Now Button]
• •Wave goodbye to skin worries! 👋 Your solution to [Specific Skin Problem] is here + a special treat!
• •From stunning lighting that transforms your living space to beauty essentials that boost your confidence – Eluma.ro is here for you! 🇷🇴 Quality products, happy prices, and over 25,000 satisfied customers. Discover your new favorite today! #ElumaRomania #HomeStyle #BeautyCare #QualityForYou
• •BIG NEWS! 🎉 Enjoy up to 50% OFF on select lighting, contact lenses & skincare! Plus, free shipping on orders over 200 lei. Your home and beauty upgrade starts at Eluma.ro – quality you can trust, prices you'll love! Don't miss out! [Shop Sale Button]