Brand Tone

Luxurious, Elegant, and Sophisticated

Brand Values

• •Exceptional Quality & Craftsmanship
• •Luxury & Elegance
• •Tradition & Heritage
• •Customer Centricity
• •Innovation
• •Responsibility & Transparency

Best Practices

• •Develop a Core Vocabulary List: Create a list of approved adjectives and phrases that embody the brand's luxurious, elegant, and sophisticated tone (e.g., "exquisite," "artisanal," "bespoke," "heritage," "unparalleled," "refined"). Conversely, list words to avoid (e.g., "cheap," "trendy" without context, overly casual slang).
• •Prioritize "Show, Don't Just Tell": Instead of simply stating "high quality," describe the specific materials, the meticulousness of the craftsmanship, or the origin of the design inspiration. Let the details convey the luxury.
• •Maintain Formality and Respect: Address the audience with a degree of formality that aligns with a luxury brand. Avoid overly casual language or colloquialisms, even on social media, unless carefully considered to reach a specific, younger luxury demographic without diluting the core brand.
• •Emphasize Exclusivity and Craftsmanship: Consistently weave in mentions of "Made in Italy," bespoke options, limited editions, the skill of the artisans, and the quality of the sourced materials. These are key differentiators.
• •Ensure Visual and Textual Harmony: The copy should always complement the high-quality, elegant visuals used by the brand. The language must live up to the promise of the images. The tone in captions should match the sophistication of the photography and videography.

Social Perception

high-end, specialist Italian fur and luxury outerwear brand

Copy Examples

• •Elpidio Loffredo: Where Italian Artistry Meets Timeless Elegance. Discover Exquisite Furs, Crafted for Generations.
• •Introducing the 'Celeste' Sable Coat. An embodiment of unparalleled craftsmanship and whispered luxury. Each fibre tells a story of Italian heritage, designed for the woman who commands presence. Experience the Elpidio Loffredo difference. #ElpidioLoffredo #ItalianLuxury #SableFur #MadeInItaly #TimelessElegance
• •An Exclusive Invitation: Discover the Elpidio Loffredo 2025/26 Couture Collection in Milan.
• •Indulge in the ethereal softness of our ethically sourced Chinchilla vest. Meticulously handcrafted in our Pompeii atelier, this piece is a testament to our unwavering commitment to quality and sustainable luxury. Personalize your fit for an heirloom to cherish.
• •Born from a legacy of passion and precision, Elpidio Loffredo has redefined Italian furriery since 2013. We blend time-honoured artisanal techniques with innovative design, ensuring every creation is not merely a garment, but an experience in luxurious, responsible fashion.