Brand Tone

Empowering & Confidence-Boosting, Approachable & Friendly, Results-Oriented & Informative, Trendy & Youthful, Aspirational

Brand Values

• •Accessibility
• •Effectiveness & Quality
• •Empowerment
• •Natural Beauty Enhancement
• •Community

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (youthful, beauty-conscious individuals) and use language, emojis (judiciously), and references that resonate with them.
• •Focus on Benefits & Feelings: Don't just list product features; highlight how the product will make the customer *feel* (confident, beautiful, empowered) and the results they will *achieve* (stunning lashes, defined brows).
• •Keep it Positive and Encouraging: The tone should always be uplifting and supportive. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Be Visually Driven, Verbally Concise: Since the products are visual, let images and videos do a lot of the talking. Copy should be engaging but to the point, especially on platforms like Instagram and TikTok.
• •Create and Use a Tone of Voice Guide: Develop a simple internal guide outlining key tone characteristics, "do's and don'ts," and approved brand vocabulary to ensure everyone writing for the brand is aligned. This helps maintain consistency across all platforms and communications.

Social Perception

Positive, Effective DIY Solution, Engaging & Responsive, Visually Appealing

Copy Examples

• •Instagram Post (Image: Before & After of lash lift): Stop dreaming about perfect lashes, start waking up with them! ✨ Our Elov Lift Kit gives you that salon-fresh curl from the comfort of your home. Easy, stunning, all you. 😉 #ElovLashes #DIYBeauty #LashLiftMagic
• •TikTok Video (Short tutorial of brow lamination): Brow lamination AT HOME? Yes, please! 🙌 Watch how easy it is to get those fluffy, defined brows with our Elov Brow Kit. Obsessed is an understatement. 😍 #ElovBrows #BrowLamination #BeautyHacks #DIYQueen
• •Website Product Description (for a Lash Serum): Unlock the secret to naturally longer, fuller lashes with our Elov Vitamin Serum. Packed with nourishing, clean ingredients, this is your daily essential for lash health and captivating beauty. See the difference, feel the confidence. 🌿✨
• •Email Subject Line (Promotional): Your At-Home Glow-Up Awaits! ✨ Discover Elov Beauty + Special Offer Inside!
• •Facebook Ad (Carousel showing different lash extension styles): Weekend vibes or everyday glam? 🤔 With Elov Lash Extensions, you choose your look! Easy to apply, comfortable to wear, and totally stunning. Find your perfect style and let your eyes do the talking. 💖 #ElovExtensions #DIYlashes #BeautyYourWay