Brand Tone

Passionate, Premium, Informative, Authentic, Customer-centric, Friendly and Approachable

Brand Values

• •Quality
• •Authenticity
• •Health
• •Curation and Expertise
• •Customer Experience
• •Passion

Best Practices

• •Emphasize Quality & Awards: Consistently highlight the premium nature, awards, and high standards of the products. Use words like "premium," "award-winning," "finest," "gourmet," "artisanal."
• •Share the Founders' Passion & Expertise: Weave in the personal story and the founders' extensive experience to build authenticity and trust. This makes the brand more relatable despite its premium positioning.
• •Educate on Benefits & Origins: Briefly explain the health benefits (e.g., Mediterranean diet) and the unique qualities of the products or their regions of origin. This adds value beyond just selling.
• •Use Sensory and Evocative Language: Describe the taste, aroma, and texture of the products to make them more appealing (e.g., "intense flavour," "delicate aroma," "rich fragrance").
• •Maintain a Tone of Sophisticated Friendliness: While showcasing premium products, ensure the language is inviting, helpful, and enthusiastic, making gourmet food accessible and enjoyable. Avoid overly technical jargon unless explained.

Social Perception

High-Quality Provider, Trustworthy Curator, Specialty Food Destination, Good Service

Copy Examples

• •Headline: Taste the Heart of Spain & Italy. Discover Our Award-Winning Difference. Body: Tired of the ordinary? At El Olivo SG, we passionately curate only the most exquisite, award-winning gourmet treasures from Spain and Italy. Elevate your home cooking to an art form. Explore our collection.
• •Headline: From Michelin-Starred Kitchens to Yours: The El Olivo Promise. Body: Our founder, Christian, spent over 26 years in the world's finest F&B establishments. Now, he brings that same dedication to quality directly to you. Experience the ingredients top chefs trust.
• •Headline: Not Just Olive Oil, It's Liquid Gold. Experience Oro Bailén. Body: Discover why Oro Bailén EVOO consistently sweeps global awards. Its unparalleled flavour and health benefits are a testament to true Spanish craftsmanship. Taste the distinction.
• •Headline: Indulge Your Senses: The Authentic Flavours of the Mediterranean, Delivered. Body: Let El Olivo SG transport you. From rich Ibérico ham to fragrant truffles and vibrant olives, create your own gourmet moments at home. Healthy, delicious, unforgettable.
• •Headline: More Than Food, It's a Story of Passion. Share in Our Culinary Journey. Body: Born from a love for exceptional food, El Olivo SG is our way of sharing the finest Spanish and Italian flavours with Singapore. Join our community of food lovers and taste the passion in every bite.