Brand Tone

Enthusiastic and Passionate, Customer-centric and Reassuring, Benefit-oriented

Brand Values

• •Passion for Products
• •Customer Happiness
• •Quality Commitment
• •Customer Support and Trust
• •Security: 100% sécurisées via un protocole de cryptage SSL (100% secure via SSL encryption protocol)

Best Practices

• •Ensure all copy aligns with the identified brand traits: Enthusiastic, Customer-centric, Benefit-oriented.
• •Tailor your tone to speak *to* them, not just *at* them.
• •Share brand tone guidelines with everyone who creates content.
• •Be Consistent Across All Channels: website, social media, email, customer service.
• •Adapt the passionate brand story from the French 'About Us' page.

Social Perception

A brand perceived as passionate about its products, dedicated to customer happiness and support, and committed to quality and security, while addressing potential skepticism through transparent communication and building trust.

Copy Examples

• •Nous nous engageons à vous proposer les meilleurs produits du marché, notre équipe de sélection suit un protocole de sélection et de contrôle qualité rigoureux afin de ne garder que le meilleur. (We are committed to offering you the best products on the market, our selection team follows a rigorous selection and quality control protocol in order to keep only the best.)
• •100% Satisfait ou Remboursé (100% Satisfied or Refunded)
• •Support Français 7/7j (French Support 7/7d)
• •bonheur au quotidien (happiness daily)
• •Je suis absolument ravie de tous les produits reçus, je recommande! (I am absolutely delighted with all the products received, I recommend!)