Brand Tone

Caring and Personal, Trustworthy and Honest, Approachable and Friendly

Brand Values

• •Customer-centricity
• •Quality and Authenticity
• •Accessibility and Reliability
• •Personalization
• •Honesty

Best Practices

• •Continuously engage with customers on social media, responding to comments and messages promptly to maintain the 'A Brand That Listens' value.
• •Share customer testimonials and reviews to reinforce the 'Trusted skincare' and 'tested with integrity' aspects.
• •Create blog content or social media posts that educate customers about Korean skincare ingredients and routines, showcasing expertise and care.
• •Personalize email marketing by addressing customers by name and tailoring product recommendations based on their past purchases or preferences.
• •Highlight the brand's focus on Cyprus, Malta, and Latvia in all communications, emphasizing the personalized service and faster delivery.

Social Perception

A caring, trustworthy friend in the K-beauty space, offering reliable and accessible premium Korean skincare to customers in Cyprus, Malta, and Latvia.

Copy Examples

• •At K-Liora, we handpick only the best Korean skincare, just as if we were choosing for someone we deeply care about.
• •Your skin is unique, and we're here to support you in finding the perfect products for your individual needs. That's why we provide trusted skincare.
• •We're honored to walk this journey with you, bringing the best of K-beauty directly to Cyprus, Malta, and Latvia with a personal touch.
• •Experience the K-Liora difference: premium Korean skincare delivered faster and with reliable support, because you deserve nothing less.
• •Welcome to K-Liora, where finding your perfect skincare feels like getting a recommendation from a friend. We celebrate what makes you, you.