Brand Tone

Earthy & Natural, Artistic & Free-Spirited (Bohemian), Conscious & Mindful, Elegant & Charming (with a playful side), Inspiring & Evocative

Brand Values

• •Sustainability & Eco-consciousness
• •Natural Beauty & Materials
• •Individuality & Self-Expression
• •Timelessness & Quality
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document Ellevoke's specific tone words (e.g., earthy, whimsical, conscious, empowering, artistic), 'words we use,' and 'words we avoid.' Provide examples of do's and don'ts.
• •Understand Your Muse: Keep the target audience – the free-spirited, nature-loving, ethically-minded individual – at the forefront when crafting any copy. Speak their language and resonate with their values.
• •Emphasize Storytelling: Instead of just listing product features, weave narratives around the inspiration behind the collections, the natural materials used, and the lifestyle Ellevoke embodies. Connect with emotion.
• •Be Consistent Across All Channels: Ensure the tone used on the website, product descriptions, social media posts, email marketing, and even customer service interactions is harmonious and recognizably 'Ellevoke.'
• •Infuse Values Naturally: Let Ellevoke's core values (sustainability, natural beauty, self-expression) shine through the copy organically, rather than as forced statements. For example, highlight the eco-friendly aspect as a beautiful benefit, not just a technicality.

Social Perception

A go-to brand for unique, nature-inspired bohemian jewelry; An ethical and environmentally responsible choice in fashion; A brand that understands and promotes a free-spirited, artistic lifestyle; The Pinterest presence suggests an appreciation for aesthetics and curated style.

Copy Examples

• •Headline (Website/Social Media): Adorn Your Soul. Discover Ellevoke's natural boho jewelry and wear the wild.
• •Product Description Snippet (for Rattan Earrings): Handcrafted from sun-kissed rattan, these lightweight earrings whisper tales of island breezes and endless summer. Ethically made, effortlessly chic. #EllevokeBoho #SustainableStyle
• •Instagram Caption: Dare to be different. Our latest collection is an explosion of color and natural textures, designed for the soul that dances to its own rhythm. ✨ Tap to explore or visit ellevoke.com – link in bio!
• •About Us Snippet (Social Media or Email): At Ellevoke, we believe true beauty is found in nature and expressed from within. That's why we pour our hearts into creating sustainable, bohemian jewelry that lets your unique spirit shine. Consciously crafted, just for you.
• •Promotional Email Subject Line: Ready to Evoke Your Inner Bohemian? Our New Arrivals Are Here!