Brand Tone

empowering, motivational, inclusive, and energetic

Brand Values

• •Empowerment: Helping women feel confident and strong.
• •Community: Fostering a supportive network of active women.
• •Quality & Performance: Providing durable, functional, and comfortable activewear.
• •Style: Offering fashionable designs that women feel good wearing.
• •Inclusivity & Body Positivity: Celebrating diverse body types and promoting a healthy relationship with fitness.
• •Motivation & Inspiration: Encouraging an active and healthy lifestyle.

Best Practices

• •Embrace Empowering Language: Use strong verbs and positive affirmations. Focus on what women *can do* and how they *can feel* when wearing Ftitude. Avoid language that implies inadequacy or pressure.
• •Foster Community: Address your audience directly (e.g., "you," "your community"). Ask questions, encourage interaction, and use inclusive terms like "we" and "us" when referring to the Ftitude community.
• •Highlight Benefits Beyond Product: Connect activewear features to feelings and outcomes – confidence, comfort, support, the ability to achieve goals. It's not just about leggings; it's about the empowerment they facilitate.
• •Stay Energetic and Positive: Keep the tone upbeat and encouraging, even when discussing challenges. Use exclamation points judiciously to convey enthusiasm.
• •Be Authentic and Relatable: Share real stories (with permission), showcase diverse women, and acknowledge the everyday realities of pursuing an active lifestyle. Avoid overly technical jargon unless explaining a specific performance benefit clearly.

Social Perception

high-quality, stylish, and comfortable activewear

Copy Examples

• •Unleash your strength, embrace your journey. 💪 Our new 'Limitless' leggings are designed to move with you, support you, and make you feel unstoppable. What goals are you crushing this week? #Ftitude #EmpowerYourMove #ActiveLifestyle
• •Feel Inspired. Move Freely. ✨ Get 20% Off Your Ftitude Faves!
• •More Than Activewear. It's A Movement. Discover gear that empowers you. Shop Ftitude.
• •You an Ftitude = an unstoppable combo! 😍 Show us how you #Ftitude! Tag us @ftitude for a chance to be featured. Let’s inspire each other! #FtitudeCommunity #WorkoutMotivation #StrongWomen
• •5 Simple Ways to Find Your Fitness Ftitude (Even When You Don't Feel Like It!)