Brand Tone

Trendy and Fashion-Forward, Aspirational yet Accessible, Informative and Story-Driven, Youthful and Energetic, Customer-Focused

Brand Values

• •Curated Selection & Quality
• •Individuality and Self-Expression
• •Storytelling in Fashion
• •Customer Convenience
• •Ethical Considerations (for some curated brands)

Best Practices

• •Emphasize "Story": Consistently weave in the idea of fashion as a form of storytelling – both the stories of the brands and the personal style stories of the customers. Use phrases like "Tell your story," "Your style narrative," "Brands with a unique story."
• •Stay Current and Trendy: Use contemporary language and references, especially on social media. Keep an eye on fashion buzzwords and incorporate them naturally.
• •Balance Aspiration with Inclusivity: While showcasing high-quality and fashionable items, ensure the language feels welcoming and relatable. Highlight how different individuals can adopt these styles.
• •Highlight Brand Values (Subtly): When relevant, touch upon aspects like quality craftsmanship, unique design, sustainability (for specific brands), or the heritage of the brands featured.
• •Maintain a Positive and Energetic Voice: Keep the tone upbeat, confident, and inspiring. Even when informative, the language should convey enthusiasm for fashion and style.

Social Perception

As a Fashion Destination, Reliable for Online Shopping, Trendy and Up-to-Date, Service Quality, Associated with "Story" Physical Stores

Copy Examples

• •Unapologetically bold. Effortlessly cool. 🔥 The latest from @ellesse has landed, bringing that iconic Italian energy and vibrant style straight to your wardrobe. Ready to make a statement? Tap to shop the new collection. #Ellesse #StoryOnline #NewCollection #StreetStyleIsrael #SelfExpression
• •Your Story, Your Style. ✨ From the timeless classics of Scotch & Soda to the sustainable chic of Veja, discover over 100 carefully curated brands at Story Online. What will your next fashion chapter be? Explore now & enjoy free courier exchange! #StoryOnlineFashion #CuratedStyle #ShopYourStory #FashionIsrael
• •Embrace the Season with Story. ☀️ Fresh looks, vibrant colors, and the must-have pieces from your favorite international designers are here. Dive into our new Resort Collection and tell your unique style story. #StoryOnline #SummerFashion #NewCollection
• •GRWM: Story Online edition! ✌️ Building a look that’s all about vibes. Feat. [Brand 1 Jacket], [Brand 2 Jeans], [Brand 3 Sneakers]. Which piece is your fave? 👇 #StoryOnline #OOTDIsrael #FashionTikTok #StyleInspo #GetReadyWithMe
• •🤫 Psst... Your Favorite Brands Just Went On Sale at Story Online! (Body Snippet): Don't just follow trends, set them. Now's your chance to snag those must-have pieces from AllSaints, Palladium, Carhartt WIP and more at prices you'll love. Tell your style story for less. Shop the Story Online sale today!