Brand Tone

Results-oriented, Efficacious, Premium, High-Quality, Natural, Conscious, Empowering, Confidence-Boosting, Informative and Transparent

Brand Values

• •Effectiveness & Results
• •Quality & Swiss Origin
• •Natural & Vegan Formulation
• •Customer Empowerment & Beauty Celebration
• •Transparency & Responsibility

Best Practices

• •Prioritize Proven Efficacy: Always lead with or strongly feature the tangible benefits and scientifically-backed results of the products (e.g., "clinically proven," "visible results in X days/weeks," specific percentage improvements).
• •Emphasize Premium Quality and Swiss Heritage: Consistently use terms like "Swiss Made," "premium," "high-quality," "award-winning ingredients" to reinforce the brand's positioning.
• •Highlight Natural, Vegan, and Ethical Aspects: Clearly communicate the "vegan," "hormone-free," "natural ingredients," and "cruelty-free" attributes in product descriptions and brand messaging. Mention the 1% donation where appropriate to underscore social responsibility.
• •Adopt an Empowering and Uplifting Voice: Use language that makes the customer feel confident, beautiful, and supported (e.g., "unlock your radiance," "celebrate your beauty," "boost your confidence," "shine bright").
• •Maintain Clarity and Transparency: Provide clear, concise information about product benefits, key ingredients (like moonstone extract or specific active complexes), and usage, fostering trust with straightforward communication.

Social Perception

An emerging, innovative Swiss cosmetics brand with a focus on premium, vegan products and appealing design. The association with "moonstone extract" aims to add a "heavenly aura" and a touch of unique luxury.

Copy Examples

• •Unlock Your Radiance: Swiss Vegan Serums for Visibly Transformed Skin & Hair. Experience the Ellenity difference. Our clinically proven, natural formulas deliver the results you desire, ethically and beautifully. Shine bright, naturally.
• •Tired of Empty Promises? Discover Ellenity – Real Results, Naturally. Our Swiss-made, vegan serums are packed with award-winning active ingredients, like our potent hair complex that boosts growth by 214%. It's time for beauty that works.
• •Elevate Your Ritual: Premium Vegan Beauty, Crafted in Switzerland. Ellenity combines the purity of natural ingredients with cutting-edge science. Indulge in luxurious, hormone-free care that celebrates your unique beauty and delivers undeniable results.
• •Confidence in Every Drop: Ellenity's High-Performance Vegan Cosmetics. From luscious lashes to fuller hair and glowing skin, our mission is to empower you. Experience the transformative power of Swiss botanicals and shine with Ellenity.
• •More Than Just Beauty. It's a Commitment. Ellenity – Swiss, Vegan, Effective. We believe in beauty that’s kind to you and the planet. Discover our range of high-quality, natural serums and tools, and join a community that values efficacy and responsibility. Plus, 1% of our revenue supports environmental and social projects.