Brand Tone

Joyful and Celebratory, Elegant and Luxurious, Personal and Expressive, Empathetic and Inspiring, Nostalgic (with a modern twist)

Brand Values

• •Self-Expression and Individuality
• •Joy and Elation
• •Craftsmanship and Quality
• •Ethical Partnership
• •Heritage and Inspiration
• •Affordable Luxury
• •Giving Back

Best Practices

• •Embrace "Joyful Elegance": Consistently weave in words associated with joy, celebration, color, and vibrancy, while maintaining an underlying tone of elegance, quality, and sophistication in all descriptions and communications.
• •Champion Self-Expression: Frame product descriptions and social media posts around how the jewellery empowers the wearer to express their individuality and personal style. Use empowering and inclusive language.
• •Highlight Craftsmanship and Ethical Values: Regularly share insights into the artisan process, the quality of materials, and the brand's commitment to fair partnerships. This reinforces the value and integrity behind the luxury.
• •Tell the Story: Continue to share the founder's inspirations (Filipino heritage, travel, vintage finds) to build a personal connection and add depth to the brand narrative.
• •Engage with Enthusiasm and Warmth: In customer interactions, social media comments, and email communications, reflect the brand's joyful and personal nature. Ensure responses are warm, helpful, and appreciative.

Social Perception

High Quality and Unique Designs, Positive Customer Experience, Emerging and Respected Designer, Associated with Joy and Self-Expression, Trustworthy

Copy Examples

• •Headline: Find Your Sparkle. Express Your Story. Body: Eliza Bautista Jewellery: Crafted with joy, designed for your unique brilliance. Discover pieces that celebrate you, every day. #ElizaBautista #JoyfulJewellery #SelfExpression
• •Headline: The Luxury of You. Body: Indulge in the vibrant colours and bold forms of Eliza Bautista. Sterling silver and gold vermeil, ethically handcrafted to make your personal style shine. Because you deserve to feel extraordinary. #AffordableLuxury #HandcraftedJewellery
• •Headline: More Than Just Jewellery, It's a Feeling. Body: Inspired by life's most joyous moments and the beauty of global cultures. Each Eliza Bautista piece carries a story of discovery and delight, ready to become part of yours. #InspiredDesigns #WearYourStory
• •Headline: Vintage Heart, Modern Soul. Body: Fall in love with timeless elegance, reimagined. Our vintage-inspired and curated antique pieces offer a unique nod to the past, crafted for today's confident style. Explore the collection. #VintageJewellery #ModernHeirloom
• •Headline: Gift the Joy of Expression. Body: Looking for a truly special gift? Eliza Bautista offers beautifully crafted jewellery and personalised leather accessories, presented with love. Make their moment unforgettable. #PerfectGift #PersonalisedLuxury