Brand Tone

informative and direct

Brand Values

• •Customer Satisfaction
• •Product Quality
• •Experience and Longevity
• •Value (Lowest Prices)
• •Efficiency
• •Trust (Hassle-Free Guarantee)

Best Practices

• •Be Direct and Clear: Clearly state product benefits and company policies without excessive jargon.
• •Emphasize Trust and Reliability: Consistently mention years of experience, customer satisfaction statistics (if verifiable and positive), and guarantees to build confidence.
• •Maintain a Helpful and Customer-Centric Approach: Frame information around how it benefits the customer.
• •Ensure Transparency: Be upfront about product origins (e.g., Eastern European countries) and potential multilingual packaging, while highlighting the inclusion of English guides. This can help manage expectations.
• •Address Concerns Proactively (where possible in general copy): While not directly in every ad, website copy could acknowledge potential shipping complexities for international orders and reassure customers about support processes. Given the mixed reviews, demonstrating active customer support in all communications is crucial.

Social Perception

mixed perception

Copy Examples

• •Your Health, Our Priority Since 1988. Discover quality natural cosmetics and supplements at Elivera Group.
• •Experience the Elivera Difference: Top-quality beauty and wellness products, delivered from our UK & EU warehouses right to your door.
• •Shop with Confidence. With over 235,000 satisfied customers and a 30-day money-back guarantee, your satisfaction is our commitment.
• •Global Sourcing, Local Trust. We bring you the best in natural health and beauty from around the world, with clear English guides for every product.
• •Fast Dispatch, Lasting Quality. Get your favorite natural products quickly and reliably with Elivera Group.