Brand Tone

Artisanal & Passionate, Sophisticated & Timeless, Authentic & Transparent, Quality-Focused & Confident, Slightly aspirational yet accessible

Brand Values

• •Craftsmanship
• •Quality
• •Durability & Longevity
• •Timeless Design
• •Authenticity
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Emphasize Craftsmanship & Materials: Always highlight the "handmade" nature and the quality of the "full-grain leather." Use descriptive words that evoke texture, durability, and the artisan process (e.g., "meticulously stitched," "robust," "supple," "hand-finished").
• •Focus on Longevity and Timelessness: Frame products as investments that will last and even improve with age (patina). Speak to classic design over fleeting trends. Use phrases like "built to last," "heirloom quality," "timeless appeal."
• •Maintain an Authentic and Passionate Voice: Let the genuine love for the craft shine through. Avoid overly corporate or generic language. Be descriptive and evocative, sharing the story behind the products.
• •Visual Storytelling Alignment: Ensure the copy complements the visual style. If the images are rustic and refined, the copy should echo that – not be overly casual or modern slang-heavy unless it's a specific, intentional campaign for a platform like TikTok (where it still needs to feel authentic to the craft).
• •Educate and Inform: Briefly explain the benefits of full-grain leather, the care involved, or aspects of the handmade process. This reinforces the value and justifies the premium nature of the products, positioning the brand as a knowledgeable authority.

Social Perception

Positive View of Quality, Appreciation for Aesthetics, Seen as a Specialist/Artisan Brand, Trustworthy, Niche Appeal

Copy Examples

• •Instagram Post (Image: Close-up of leather patina on a well-used bag): More than a bag, it's a story in the making. Our full-grain leather doesn't just endure, it evolves, developing a rich patina that's uniquely yours. Crafted by hand, designed for a lifetime of journeys. #EligoLeather #HandmadeHeritage #LeatherThatLasts #ArtisanCrafted #TimelessStyle
• •Facebook Ad (Carousel of different wallets): Tired of wallets that fall apart? Invest in timeless quality. Eligo Leather wallets are handcrafted from the finest full-grain leather, designed to secure your essentials in style, year after year. Discover the difference true craftsmanship makes. Shop now. [Link] #LeatherWallet #HandmadeQuality #MensAccessories #BuiltToLast #EligoCraft
• •Product Page Description (For a new backpack): Meet The Journeyman Backpack: Your steadfast companion for every adventure. Meticulously hand-stitched from robust full-grain leather, this backpack blends rugged durability with a refined aesthetic. Featuring thoughtfully designed compartments and comfortable straps, it’s built not just to carry your world, but to become a cherished part of it. Expect it to gather stories, not dust.
• •Email Newsletter Subject Line: Inside Eligo: The Art of Handcrafting Your Next Heirloom (Body Snippet): At Eligo Leather, we believe in the enduring power of skilled hands and honest materials. Each stitch, each cut, each finish is a testament to our passion for creating leather goods that aren't just owned, but lived with. Discover the dedication that goes into every piece...
• •TikTok Video Concept (Caption): (Video: Quick cuts showing hands working leather, stamping a logo, finishing a product, then the product in use) From raw hide to your trusted companion. ✨ That's the Eligo Leather promise. #HandmadeLeather #LeatherCraft #ArtisanMade #BehindTheScenes #QualityGoods