Brand Tone

Aspirational & Dreamy, Empowering & Confident, Conscious & Caring, Friendly & Approachable, Luxurious & Timeless

Brand Values

• •Sustainability
• •Ethical Production
• •Empowerment
• •Quality & Timelessness
• •Customer Satisfaction
• •Giving Back

Best Practices

• •Embrace the 'Sun Seeker' Language: Consistently use words and phrases that evoke warmth, adventure, dreams, and the positive energy of the sun.
• •Weave in Empowerment: Craft messages that uplift and inspire confidence, reinforcing the 'goddess energy' and boldness the brand champions.
• •Highlight Sustainability & Ethics Naturally: Integrate messages about recycled materials, ethical production, and environmental responsibility as core features and benefits, not just afterthoughts.
• •Maintain a Friendly & Inclusive Voice: Address the audience with warmth (e.g., 'angels,' 'babes') while ensuring the language is welcoming to all who align with the brand's values.
• •Focus on the value of long-lasting, consciously-made pieces.

Social Perception

Trustworthy (with minor reservations), Emerging Brand

Copy Examples

• •For sun seekers, salty hair lovers and day dreamers.
• •Embrace your goddess energy with our new collection.
• •Designed in Australia and ethically made in a small family-run factory.
• •Shop now and we'll donate $1 to The Ocean Cleanup.
• •Our exclusive designs and a 'great fit guarantee' with easy returns.