Brand Tone

Trendy and Fashion-Forward, Energetic and Youthful, Promotional and Direct, Approachable and Inclusive, Confident

Brand Values

• •Affordability
• •Trendiness & Style
• •Customer Satisfaction
• •Quality
• •Accessibility/Inclusivity
• •Uniqueness

Best Practices

• •Emphasize Trends & Uniqueness: Always highlight what's new, hot, and trendy. Use phrases that suggest exclusivity or being ahead of the curve, like styles you can't find anywhere else.
• •Reinforce body positivity messages (like #EveryBODYinELF) and make customers feel part of an exciting fashion community.
• •Frame the shopping experience as warm, fun and exciting.
• •Use energetic and youthful language, incorporating emojis and engaging with current social media trends.
• •Maintain a confident and direct approach when promoting products and sales, including clear calls to action.

Social Perception

Customers are actively interested in purchasing, appreciating the styles offered, and engaging with the brand on social media, particularly with a younger, trend-conscious demographic, including the Senegalese community.

Copy Examples

• •New Arrivals Just Dropped! 🔥 Get the hottest styles you won't find anywhere else. Shop Now!
• •Obsessed with our latest collection! 😍 #EveryBODYinELF is looking fabulous. Tag us in your pics!
• •Sale Alert! 🚨 Don't miss out on our amazing deals on trendy clothes and accessories. Shop Elfecky!
• •#TikTokFashion OOTD Inspo! ✨ Rocking our new arrivals. What are you waiting for? #ElfeckyStyle
• •Express yourself with #ElfeckyFashion! Find the perfect fit for #EveryBODYinELF. #AffordableLuxury