Brand Tone

informative, health-conscious, and encouraging

Brand Values

• •Health and Wellbeing: The core value is to provide products that genuinely improve customers' health and make good nutrition accessible.
• •Natural and Clean Ingredients: They strongly emphasize using high-quality, natural, plant-based, and organic ingredients, free from artificial additives, gluten, dairy, soy, and sugar.
• •Science-Backed Formulas: The brand highlights that its products are "uniquely natural, enhanced by science," with formulations developed based on understanding the body's biological needs.
• •Convenience and Simplicity: ElevenLabs aims to offer easy and effective ways for busy individuals to boost their nutrition.
• •Australian Made and Owned: They promote their products as Australian-made and owned, using Australian ingredients where possible.
• •Customer Focus: Testimonials and reviews suggest a focus on customer satisfaction and achieving real results for their users. The founder's story also emphasizes solving a personal need that many others share.
• •Award-Winning Quality: The brand proudly showcases its numerous awards as a testament to its product innovation and excellence in the health food industry.

Best Practices

• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain the benefits of ingredients and formulations in a way that is easy for everyone to understand, emphasizing how the products solve customer problems (e.g., lack of time, need for clean ingredients).
• •Lead with Benefits, Support with Facts: Start by highlighting how the product will improve the customer's life (e.g., "more energy," "better digestion," "simple nutrition"). Then, back up these claims with information about the quality ingredients and scientific formulation.
• •Maintain a Positive and Empowering Voice: Frame messages in an encouraging and supportive way. Focus on what customers *can achieve* with the products, fostering a sense of optimism and control over their health journey.
• •Emphasize Natural and "Free-From" Aspects: Consistently highlight the organic, plant-based nature of the products and the absence of common allergens and artificial additives, as this is a key differentiator and value proposition for the target audience.
• •Incorporate Social Proof and Storytelling: Share customer testimonials and the founder's story to build trust, authenticity, and emotional connection. Highlighting awards also reinforces quality and credibility.

Social Perception

Customers perceive the brand positively, trusting its clean ingredients and effectiveness for busy lifestyles. It is also valued for its good taste, responsive customer service, and as a high-quality, local alternative to international brands.

Copy Examples

• •Headline: "Fuel Your Body Naturally. Discover the ElevenLabs Difference." Body: "Tired of complicated routines and artificial ingredients? At ElevenLabs, we believe in the power of pure, plant-based nutrition, enhanced by science. Our award-winning superfood blends are designed to make healthy living simple and delicious. Boost your energy, support your immunity, and feel your best – naturally."
• •Social Media Post (Image: Vibrant smoothie with ElevenLabs powder): Caption: "Start your day the supercharged way! ✨ Just two scoops of our organic Plant Protein & Super Greens can transform your smoothie into a powerhouse of nutrients. Packed with everything your body needs and nothing it doesn’t. What’s your favorite way to blend? #ElevenLabsNutrition #PlantBased #HealthyHabits #AustralianMade #Superfoods"
• •Product Description Snippet (for Alkalising Super Greens): Text: "Feeling sluggish? Give your body the alkaline boost it craves with our scientifically formulated Super Greens. Packed with nutrient-dense, organic ingredients, this blend helps support digestion, increase energy, and promote clearer skin – all in one easy scoop. Because optimal health should be simple."
• •Email Subject Line: "Unlock Your Best Health (It's Easier Than You Think!)" Email Body Preview: "At ElevenLabs, we're passionate about making exceptional nutrition accessible to everyone. Our founder, a Pharmaceutical and Chemical Engineer, developed our range because she knew there had to be a better way to stay nourished on the go. Discover how our natural, science-backed formulas can help you thrive..."
• •Website Banner: "Award-Winning Nutrition. Naturally Effective. Australian Made."