Brand Tone

Aspirational and Elegant, Helpful and Informative, Contemporary and Chic, Quality-Focused, Approachable Sophistication

Brand Values

• •Aesthetic Excellence
• •Quality Craftsmanship
• •Customer Inspiration
• •Modern Living
• •Creating Comfort and Style

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, key messaging themes, preferred vocabulary (and words to avoid), and examples of on-brand copy. This should be accessible to anyone creating content.
• •Understand Your Audience Persona: Clearly define who you are talking to. Knowing their aspirations, challenges, and language style helps tailor the tone effectively while remaining true to the brand. For Eleven Deco, this is likely someone who values aesthetics, quality, and a modern lifestyle.
• •Prioritize Clarity and Evocative Language: Use clear, concise language that is easy to understand, but also employ descriptive and evocative words that paint a picture and appeal to the desire for beauty and elegance (e.g., "artisanal," "curated," "sanctuary," "sophisticated," "luminous").
• •Consistency Across All Channels: While the style might adapt slightly for different platforms (e.g., more informal on TikTok vs. more polished on the website), the core tone and values should remain consistent. Regularly audit content across channels to ensure alignment.
• •Read Aloud and Edit: Before publishing, read the copy aloud. This helps catch awkward phrasing or tones that don't align with the intended voice. Edit rigorously to ensure every word serves the brand's message and desired perception.

Social Perception

Positive: Customers who align with the brand's aesthetic likely perceive it as a source for stylish and quality home decor items. They may see it as a trend-aware or even trend-setting brand in its niche. Aspirational: Potential customers might view the brand as something to aspire to, representing a certain level of taste and lifestyle. Reliability (Variable): Perception of reliability will heavily depend on product quality consistency, shipping efficiency, and customer service responsiveness. Negative reviews, if they exist, often target these areas. Niche Appeal: The brand likely appeals to individuals specifically interested in modern and elegant interior design, rather than a mass market. Influencer/Designer Approved (Potentially): If they engage in collaborations, this can enhance their credibility and desirability among a target audience.

Copy Examples

• •Product Ad (Instagram/Facebook): Transform your living space into a sanctuary of style. Our new collection of artisanal vases brings a touch of timeless elegance to any corner. Discover the art of sophisticated decor. #ElevenDeco #HomeDecor #InteriorDesign #ElegantLiving #NewCollection
• •Email Subject Line (Promotion): Curate Your Dream Home: Exclusive 20% Off Ends Soon | Eleven Deco
• •Website Banner: Crafting Beautiful Spaces. Explore Curated Home Decor & Design Inspiration.
• •TikTok Video Caption (Quick Tip): Tiny space? Big style! ✨ Watch how our minimalist shelving unit maximizes elegance and organization. What room are you tackling next? #decorhacks #smallspaceliving #elevenhomedeco #modernhome #interiortips
• •Blog Post Intro Snippet: At Eleven Deco, we believe your home should be a reflection of your journey and your aspirations. It's more than just a place; it's a feeling. In this guide, we explore how to infuse contemporary elegance into your everyday spaces, creating an ambiance that is both inviting and inspiring.