Brand Tone

Spiritual, Empowering, Compassionate, Supportive, Inclusive, and Accepting

Brand Values

• •Spiritual Growth & Enlightenment
• •Personalized Guidance
• •Holistic Well-being
• •Connection & Divine Intervention
• •Authenticity & Lineage
• •Service to Others
• •Openness & Trust

Best Practices

• •Use warm, inviting language.
• •Weave in 'Authenticity & Heritage': Where appropriate, subtly reference the Yoruba lineage or the 'Goddess T' persona to maintain uniqueness and connection to the brand's roots, but ensure it remains accessible and explanatory for a diverse audience.
• •Avoid overly esoteric jargon without explanation.
• •Ensure 'Inclusivity' in All Messaging: Especially when addressing broader services like wedding officiating, consistently use inclusive language that welcomes all individuals, reflecting the stated values of the brand.
• •Focus on spiritual growth, healing, and enlightenment in the communications.

Social Perception

A source of help for those seeking peace, clarity, and support in their spiritual journey or life challenges like love, finances, and career. Rooted in Tradition. Provider of Metaphysical Goods. Inclusive Service Provider

Copy Examples

• •Leave your worries and doubts behind.
• •Guided by the divine.
• •#LoveIsLove #WeddingOfficiant #InclusiveWeddings #ColumbusWeddings
• •Shop our metaphysical collection.
• •Enter your email to join our community.