Brand Tone

Trustworthy, Experienced, Family-Oriented, Caring, Customer-Centric, Helpful, Quality-Focused, Passionate

Brand Values

• •Customer Satisfaction
• •Quality and Craftsmanship
• •Integrity and Honesty
• •Family and Community
• •Experience and Expertise

Best Practices

• •Always Prioritize the Customer's Needs and Aspirations: Frame copy around how Elenni can help solve their problems, achieve their dream space, and make the renovation process easier and more enjoyable. Emphasize support and guidance.
• •Maintain a Warm, Personal, and Approachable Voice: Use 'we,' 'our family,' and address the customer directly ('you,' 'your'). Share the story of Dorian and Erisa where appropriate to reinforce the family-run aspect. Avoid overly corporate or impersonal language.
• •Back Claims with Specifics and Proof: Instead of just saying 'high quality,' mention 'trusted manufacturers,' '23+ years of experience,' or '500+ completed projects' to build credibility and trust.
• •Emphasize Honesty and Transparency: Consistently reiterate the commitment to 'honest advice' and fair treatment for all customers, reinforcing integrity as a core value.
• •Show, Don't Just Tell, the Passion: Infuse copy with genuine enthusiasm for design, quality, and helping customers. Use words that convey care, dedication, and the joy of creating beautiful homes.

Social Perception

Highly Recommended, Exceptional Customer Service, High-Quality Products, Knowledgeable and Trustworthy, Positive Shopping Experience

Copy Examples

• •Headline: Your Dream Bathroom, Guided by Family, Built on Experience. Body: At Elenni, we're more than just a kitchen and bathroom supplier; we're a family dedicated to bringing your vision to life. With 23+ years of turning renovation dreams into reality, trust us to provide honest advice and quality products every step of the way. Let our family help yours create a space you'll love.
• •Headline: Quality You Can Feel. Service You Can Trust. Body: Discover our curated collection of premium kitchen and bathroom hardware, handpicked for its lasting quality and timeless design. At Elenni, exceptional products meet even better service. Our experienced team is here to offer personalized guidance, ensuring you make confident choices for your home.
• •Headline: Renovating? Let Our Experience Make Yours Seamless. Body: We know renovations can be daunting. That's why Dorian, Erisa, and the Elenni team are committed to making your journey smooth and successful. With over 500 projects completed, we offer practical solutions, beautiful designs, and the honest support you deserve.
• •Headline: Big Dreams, Any Budget – We're Here to Help. Body: At Elenni, every customer receives the same dedicated service and expert advice, regardless of project size or budget. We believe in honest recommendations and helping you find the perfect fit for your home and finances. Your vision is our priority.
• •Headline: From Our Family to Yours: Crafting Beautiful Homes Together. Body: For over two decades, our passion for building and design has been at the heart of Elenni. As a family-owned business, we pour care and expertise into helping you select the finest kitchen and bathroom fittings. We're not just selling products; we're building relationships and beautiful spaces.