Brand Tone

Nurturing & Caring, Authentic & Passionate, Earthy & Natural, Storytelling & Heritage-driven, Friendly & Approachable

Brand Values

• •Natural Quality & Purity
• •Transparency
• •Human-Animal Bond
• •Holistic Well-being
• •Eco-Friendliness & Sustainability
• •Heritage & Legacy

Best Practices

• •Embrace Storytelling: Weave the founder's story, the legacy of the "Electric Pony" name, and the inspiration behind the products into your copy. This builds authenticity and emotional connection.
• •Use Nurturing and Empathetic Language: Focus on words like "gentle," "soothe," "calm," "nourish," "care," and "connect." Highlight the shared benefits for both horse and human.
• •Spotlight Natural Ingredients and Transparency: Consistently mention "plant-based," "essential oils," "no harsh chemicals," and your commitment to listing all ingredients. This reinforces trust and aligns with your core values.
• •Maintain a Friendly and Approachable Voice: Use welcoming language (like "Howdy!"). Keep the tone conversational and genuine, as if speaking to a fellow horse lover.
• •Visually Align: Ensure all imagery and visual content on your website and social media reflect the natural, earthy, and heartfelt tone of your copy. Show the bond between humans and animals in serene, natural settings.

Social Perception

Trusted & Effective, Gentle & Safe, Pleasant & Calming, Authentic & Passion-Driven, Community-Oriented

Copy Examples

• •Headline: Tired of harsh chemicals? Soothe your horse (and your hands!) with Electric Pony Co.'s all-natural grooming elixirs. Body: Rediscover the joy of grooming with our plant-powered solutions. Crafted with love in Colorado, for the sensitive pony and the caring owner. Because true connection is natural.
• •Headline: More Than Just Shine. It's a Moment of Calm. Body: Electric Pony Co. isn't just about a gleaming coat. It's about the quiet bond shared, the gentle touch, and the soothing power of nature. Our essential oil-infused groomers turn routine into ritual.
• •Headline: From Our Founder's Heart to Your Horse's Hide. Body: Inspired by a sensitive mare named Roxie, Electric Pony Co. was born from a desire for truly gentle, effective care. Experience the difference plant wisdom makes. No junk, just pure, pony-approved goodness.
• •Headline: Healthy Skin, Happy Horse, Happy You. That's the Electric Pony Promise. Body: We believe in transparency and the immense beauty of the natural world. Our eco-friendly formulas nourish deeply, protect naturally, and smell divine – a treat for your horse and a relief for your skin.
• •Headline: Unlock the Legacy of Gentle Grooming. Body: With a story rooted in a four-generation love for horses, Electric Pony Co. brings you time-tested plant wisdom in every bottle. Nurture the bond, naturally.