Brand Tone

Warm, Inspiring, and Elegant, with an Artisanal touch.

Brand Values

• •Uniqueness and Individuality
• •Storytelling and Soul
• •Beauty in Craftsmanship
• •Creating Comfort and Personality
• •Passion for Decoration
• •Inspiration

Best Practices

• •Use Evocative and Sensory Language: Instead of just describing an item, describe the feeling it evokes or the atmosphere it helps create (e.g., "a gentle glow," "a touch of rustic charm," "invites serenity").
• •Tell a Story (Even a Small One): Frame products not just as objects, but as items with a past (artisanal) or a future (how they'll enhance a customer's life/home). Highlight their uniqueness.
• •Maintain a Warm and Slightly Elegant Voice: Avoid overly casual slang or overly stiff, corporate language. The tone should feel like a knowledgeable, passionate friend who appreciates beauty and craftsmanship.
• •Focus on "Creating" and "Inspiring": Emphasize how the products help customers *create* their ideal home and how the brand serves as a source of *inspiration* for that journey.
• •Visually Align Copy: Ensure the copy's mood and message are consistently reflected in the high-quality, aesthetically pleasing imagery used across all platforms, reinforcing the elegant and artisanal feel.

Social Perception

The brand is likely perceived as a source for creating a beautiful, soulful, and personalized home environment, aligning with aspirations for a well-decorated and inviting living space.

Copy Examples

• •More than decor, it's a feeling. At El Ángel del Jardín, discover unique pieces that tell your story and transform your house into a home with soul. Find your inspiration with us.
• •Let your blooms reside in beauty. This artisan-crafted vase isn't just a container; it's a statement of elegance and a whisper of timeless charm for your cherished spaces.
• •Creating cozy corners where memories are made. ✨ Each piece from El Ángel del Jardín is chosen with passion, ready to add warmth and personality to your home. What story will your space tell?
• •Fresh inspiration has arrived! Explore El Ángel del Jardín's latest collection of handpicked treasures, designed to bring unique beauty and artisanal elegance into your everyday life. Visit us in Madrid or shop online!
• •Embrace the beauty of the authentic. Discover our collection inspired by nature's tranquility and artisanal craftsmanship. Create your serene sanctuary with El Ángel del Jardín.