Brand Tone

Expert & Authoritative, Passionate & Enthusiastic, Bold & Extreme, Proud & Confident, Professional & Quality-Focused (aspirational)

Brand Values

• •Customization & Individuality
• •Craftsmanship & Quality
• •Innovation & Pushing Boundaries
• •Hard Work & Dedication
• •Heritage & Legacy

Best Practices

• •Embrace "Confident Expertise": Always write from a position of authority and deep knowledge in custom automotive work. Use strong verbs and declarative sentences. Avoid hesitant or overly modest language.
• •Inject "Bold Passion": Let the enthusiasm for extreme customization and unique vehicles shine through. Use vivid, descriptive language that conveys excitement and the "wow" factor of their builds.
• •Highlight "In-House Craftsmanship & Quality": Consistently refer to their fabrication capabilities, the quality of materials (even if aspirational based on some past feedback, it's what the brand projects), and the durability/reliability of their work, including the "stronger than factory" promise.
• •Maintain a "Proud Texan" Undercurrent: Subtly weave in their Texas roots and the bold, can-do spirit associated with it. "Texas Metal" is a key part of their identity.
• •Speak to the "Aspirational Dreamer": Address the customer's desire for a unique, statement-making vehicle. Focus on individuality, self-expression, and owning something truly one-of-a-kind.

Social Perception

Aspirational Brand, Skilled Fabricators, Entertaining (due to Texas Metal), Expensive/Exclusive, Mixed Customer Service Feedback (Historically), Influential

Copy Examples

• •Headline: DON'T JUST DRIVE. DOMINATE. Body: Your vision. Our obsession. At Ekstensive Metal Works, we don't just build custom trucks and cars – we forge rolling art that screams individuality. From ground-scraping chassis to sky-high lifts, if you can dream it, we can build it. Stronger, bolder, and built in Texas. What's your statement? (Tone: Bold, Confident, Expert, Passionate)
• •Headline: FACTORY IS FORGETTABLE. EKSTENSIVE IS FOREVER. Body: Why blend in when you were born to stand out? Since 1994, Ekstensive has been the authority in one-off vehicle fabrication and air suspension. We craft masterpieces engineered to last, backed by our legendary Ekstensive guarantee. Dare to be different. (Tone: Authoritative, Proud, Quality-Focused, Bold)
• •Headline: AIR RIDE PERFECTION. TEXAS MADE. Body: The heart of Ekstensive beats in our suspension work. We're not just installing kits; we're engineering unmatched ride quality and jaw-dropping stance. Trusted by shops nationwide, built for enthusiasts who demand the best. Experience the Ekstensive touch. (Tone: Expert, Confident, Quality-Focused, Proud)
• •Headline: FROM YOUR MIND TO THE METAL. WE MAKE IT HAPPEN. Body: Got a wild idea? A vision that pushes the limits? At Ekstensive, "impossible" isn't in our vocabulary. Our in-house fabrication team lives to cut, chop, weld, and create what others can only imagine. Bring us your challenge. (Tone: Enthusiastic, Bold, Expert, Confident)
• •Headline: AS SEEN ON TEXAS METAL. BUILT FOR YOU. Body: You've seen our passion, our process, and our insane builds on TV. Now, bring that Ekstensive Metal Works energy to your own project. We're dedicated to crafting the highest quality, most reliable custom vehicles in the industry. Let's build your legend. (Tone: Proud, Confident, Quality-Focused, Enthusiastic)