Brand Tone

Educational, Authentic, Nurturing, Sophisticated yet Approachable, Passionate & Principled

Brand Values

• •Natural & Botanical Efficacy
• •Ethical Practices
• •Sustainability
• •Transparency
• •Customer Well-being
• •Conscious Consumption

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Educational, Authentic, Nurturing, Sophisticated yet Approachable, Passionate & Principled) with specific examples of "do's and don'ts" for language, sentence structure, and vocabulary. This ensures anyone creating content understands the voice.
• •Always Lead with Values: Ensure that the core values (Natural Efficacy, Ethical Practices, Sustainability, Transparency, Customer Well-being) are subtly or overtly woven into the messaging. Copy should reflect *why* the brand exists, not just *what* it sells.
• •Prioritize Education and Information: Frame copy around educating the customer about the benefits of natural ingredients, the science behind the formulations, and how the products address specific skin needs. Avoid overly salesy or hyped-up language.
• •Emphasize Authenticity and Transparency: Use clear, honest language. Be open about ingredients and processes. If making claims, ensure they are supported and genuine. Avoid jargon where simpler, clearer language will do.
• •Maintain a Consistent Persona Across Platforms: While the format may change (e.g., a short TikTok video vs. a detailed blog post), the underlying tone and core messages should remain consistent. The Eko Skincare voice should be recognizable whether a customer is reading an email, an Instagram caption, or a product description. Regularly review content across all channels to ensure alignment.

Social Perception

Trusted & High Quality, Ethically Conscious Choice, Gentle & Effective, Boutique & Considered, Aspirational yet Attainable

Copy Examples

• •Unveil your natural radiance. Our new [Serum Name] is a potent blend of [Key Ingredient 1] and [Key Ingredient 2], ethically sourced and lovingly crafted to [Benefit 1] and [Benefit 2]. Experience the gentle power of botanicals. #EkoSkincare #BotanicalBeauty #ConsciousGlow
• •At Eko Skincare, 'natural' isn't just a label, it's our promise. From seed to serum, we're committed to cruelty-free, vegan ingredients and sustainable choices that are kind to your skin and our planet. Discover skincare that aligns with your values. ✨ #EthicalSkincare #VeganBeauty #SustainableLiving #EkoPromise
• •Curious about Bakuchiol? 🌿 This gentle, plant-based retinol alternative is a game-changer for sensitive skin. Learn all about its amazing benefits for smoothing fine lines and boosting collagen on our latest blog post! Link in bio. #SkincareEducation #NaturalRetinol #EkoBotanicals #HealthySkin
• •Self-care Sunday check-in! Which Eko Skincare ritual are you indulging in today? ✨ [Poll: A) Hydrating Face Mask B) Nourishing Facial Oil]. Share your moments with us! #SelfCareSunday #EkoRituals #NaturalSkincareCommunity
• •Tired of harsh chemicals irritating your skin? Embrace the soothing touch of nature. Our [Product Name for Sensitive Skin] is formulated with [Key Calming Ingredient] to gently calm, hydrate, and restore balance. Because your skin deserves the purest care. Shop now and feel the Eko difference. #SensitiveSkinSolutions #GentleSkincare #EkoCares