Brand Tone

Warm and Approachable, Passionate and Sincere, Educational and Helpful, Authentic and Transparent, Occasionally Playful/Humorous

Brand Values

• •Ecological Responsibility
• •Handmade Quality & Craftsmanship
• •Natural and Skin-Friendly Ingredients
• •Safety and Trust
• •Community and Connection
• •Problem-Solving
• •Finnish Origin

Best Practices

• •Embrace Storytelling: Weave the brand's origin story, the founders' passion, and the 'why' behind the products into your copy. This fosters connection and authenticity.
• •Use 'We' and 'You' for a Personal Touch: Address the audience directly and speak as a collective representing the passionate team behind EkoElsa. This creates a warmer, more engaging dialogue.
• •Highlight the 'Handmade in Finland' Aspect: Consistently mention the Finnish craftsmanship, local ingredients (where applicable), and the care that goes into each handmade item. This reinforces quality and uniqueness.
• •Focus on Benefits, Rooted in Values: Explain not just what the products do, but *how* they achieve it through natural, ecological means. Connect product benefits (e.g., gentle on skin) to core values (e.g., natural ingredients, safety).
• •Be Genuinely Helpful and Educational: Provide practical tips, explain ingredient benefits, and answer customer questions proactively in your copy. This builds trust and positions the brand as a knowledgeable friend, not just a seller.

Social Perception

Trusted and Effective, Genuinely Eco-Conscious, Caring and Personal, Innovative, High Quality & Good Value

Copy Examples

• •Facebook Post (Warm, Community-Focused): Feeling the chill? 🤗 Our [Product Name, e.g., Hunajasuklaa palavoide] is like a warm hug for your skin! Handmade with love right here in Heinola, using only the gentlest natural ingredients to keep your skin happy and nourished all winter long. What are your favorite ways to cozy up when it's cold? Share your tips below! #EkoElsa #ElsanEkopaja #HandmadeWithLove #NaturalSkincare #FinnishQuality
• •Instagram Caption (Authentic, Educational): Ever wondered what goes into our vibrant [Product Name, e.g., Mamman mansikkamaito-saippua]? 🍓🥛 Swipe to see the journey from raw, natural ingredients like local goat's milk and nourishing camelina oil to the finished bar! We believe in transparency and the power of nature. That's why we handcraft every soap, ensuring it's kind to your skin and our planet. Learn more about our ingredients via the link in bio! #ElsanEkopaja #EcoFriendly #NaturalIngredients #HandmadeSoap #BehindTheScenes #MadeInFinland
• •Product Description Snippet (Sincere, Problem-Solving): Tired of harsh detergents irritating your sensitive skin? So were we. That’s why our founder Mari created the Anna Cleaning Soap – a gentle yet powerful solution born from a mother's love and a need for truly pure, effective cleaning. Perfect for everything from laundry to dishes, especially for those with delicate skin. Experience the difference nature makes. #SoapAnna #GentleCleaning #EcologicalHome #SensitiveSkinFriendly
• •TikTok Video Idea Teaser (Playful, Engaging): Watch us try to explain how our Avanto Salt Soap *actually* banishes stubborn body odor without using boring science words! 😉 Spoiler: it involves a lot of natural goodness and a little bit of EkoElsa magic! ✨ Get ready for fresh confidence! #EkoElsaMagic #AvantoSoap #NaturalDeodorant #FreshFeeling #FinnishSoap
• •Website 'Our Story' Excerpt (Passionate, Value-Driven): Elsan Ekopaja isn't just a business; it's a piece of our heart. It began from a personal journey, a deep respect for Finnish nature, and a desire to create something truly good – for our family, for yours, and for the Earth we share. Every bar of soap is a promise: pure ingredients, handcrafted care, and a step towards a cleaner, kinder world. Pala puhtaampaa huomista – a piece of a cleaner tomorrow. #OurValues #EcologyFirst #FinnishCraftsmanship #MoreThanSoap