Brand Tone

Professional and Expert, Health-Conscious and Caring, Informative and Educational, Quality-Oriented, Approachable and Service-Oriented

Brand Values

• •Health and Well-being
• •Quality and Durability
• •Expertise and Innovation
• •Customer Focus
• •Sustainability/Eco-Friendliness

Best Practices

• •Prioritize "Health and Well-being" Language: Consistently use words and phrases that emphasize comfort, health benefits, pain prevention, productivity boosts through well-being, and the science of ergonomics. (e.g., "support your posture," "alleviate discomfort," "enhance focus and energy," "invest in your health").
• •Maintain an Authoritative yet Accessible Expert Voice: Share knowledge and expertise confidently (mentioning certifications, research, ergonomic principles) but in a way that is easy for the average customer to understand and relate to. Avoid overly technical jargon without explanation.
• •Highlight Quality and Trust Markers: Regularly incorporate mentions of quality materials, certifications (SGS ISO9001, GREENGUARD), product origins (e.g., "Made in Norway"), awards, and positive customer experiences to reinforce trustworthiness.
• •Focus on Solutions and Benefits, Not Just Features: While detailing product features (e.g., "height-adjustable," "customizable"), always link them back to the tangible benefits for the user (e.g., "reducing strain," "fitting your unique needs," "promoting active sitting").
• •Be Consistent Across All Channels (Website, Social Media, Ads): Ensure that the professional, health-conscious, and informative tone is maintained whether writing a detailed blog post, a short social media update, or an advertising slogan. Use a consistent vocabulary and style that reflects Ekobor's established values.

Social Perception

Trusted Provider, Good Quality and Service, Expert in Ergonomics, Local Brand with International Standards

Copy Examples

• •Invest in Your Well-being: Discover Ergonomic Excellence with Ekobor. Tired of back pain and fatigue after a long day? At Ekobor, we provide expertly designed ergonomic furniture that supports your health and boosts your productivity. From our award-winning sit-stand desks to posture-correcting chairs, experience the difference quality ergonomics can make. Prevention is the cure – transform your workspace today.
• •The Science of Comfort: Ekobor’s Certified Ergonomic Solutions. Don’t just work, work well. Ekobor, founded by a Certified Office Ergonomics Specialist, offers furniture engineered for your body. Our HÅG Capisco chair, made in Norway, promotes active sitting, while our customizable desks ensure perfect alignment. Better posture, better focus, better health – that’s the Ekobor promise.
• •Upgrade Your Home Office: Quality Ergonomics, Lasting Benefits. Create a workspace that cares for you. Ekobor’s range of ergonomic desks and chairs are crafted from high-quality, sustainable materials, designed for comfort and durability. Enjoy complimentary installation and expert advice to optimize your setup. Feel the Ekobor difference every day.
• •Is Your Desk Hurting You? Ekobor Offers a Healthier Way to Work. Prolonged sitting can lead to chronic pain and reduced energy. Ekobor’s sit-stand desks allow you to effortlessly switch between sitting and standing, improving circulation and focus. Explore our blog for tips and find the perfect ergonomic solution for your needs.
• •Ekobor: More Than Furniture – It’s a Commitment to Your Health. With a heritage of quality from our parent company EKPAC Group, Ekobor is dedicated to enhancing your well-being through innovative ergonomic design. Our products are SGS ISO9001 certified, ensuring you receive only the best. Join countless satisfied customers in Hong Kong who have chosen a healthier, more productive work life.