Brand Tone

Innovative, Conscious, Artistically Bold, Premium, Purpose-Driven

Brand Values

• •Sustainability
• •Innovation
• •Design Excellence & Aesthetics
• •Circularity
• •Responsibility & Impact
• •Quality & Durability

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Innovative, Conscious, Artistically Bold, Premium, Purpose-Driven), key messaging points, "do's and don'ts" for language, and preferred terminology (e.g., "upcycled," "biobased," "circular," "masterpiece"). This ensures anyone writing for the brand speaks with one voice.
• •Prioritize Value-Driven Storytelling: Consistently weave the core values (Sustainability, Innovation, Design Excellence, Circularity, Responsibility) into all copy. Don't just state what the product is, but what it *represents* and the impact it has.
• •Use Strong, Evocative Language: Employ words that reflect the "Artistically Bold" and "Innovative" aspects of the brand. Words like "groundbreaking," "revolutionary," "sculptural," "visionary," "pioneering," and "transformative" can convey this.
• •Educate and Inspire: While highlighting the luxury and design, also gently educate the audience about the sustainable materials and processes used. Frame it as an inspiring choice rather than a compromise.
• •Maintain Authenticity and Transparency: Be clear and honest about the materials, production methods, and the brand's mission. This builds trust and resonates with conscious consumers who value transparency, especially regarding sustainability claims.

Social Perception

The general perception found in articles and mentions is highly positive, focusing on Ekbacken Studios as a pioneer in sustainable luxury furniture. They are seen as a "Nordic forerunner" challenging the status quo and merging technology with eco-consciousness. The collaboration with Sulapac and the use of recycled materials like fishing nets are consistently highlighted as innovative and environmentally responsible actions. The brand is perceived as offering products with a unique story and a strong ethical backing. There's an appreciation for their mission to "turn waste into masterpieces."

Copy Examples

• •Headline: Beyond Furniture. Beyond Waste. Body: Discover pieces that don't just define your space, but redefine what it means to live beautifully and responsibly. Ekbacken Studios: Sculpted by innovation, sustained by nature.
• •Social Media Post: From ocean nets to iconic statements. Our latest collection, 3D printed from reclaimed marine plastic, isn't just a chair or a table – it's a wave of change. Dare to design a better future. #SustainableLuxury #CircularDesign #EkbackenStudios
• •Product Description Snippet (for a Sulapac material piece): Crafted with groundbreaking Sulapac – a biobased marvel that leaves no trace but beauty. This piece embodies our commitment: luxury that feels good, inside and out. Experience design that nurtures the planet.
• •Brand Story Snippet: We saw waste. We envisioned wonder. Ekbacken Studios was born from a bold desire: to transform discarded materials into extraordinary design, proving that sustainability and high-end aesthetics can coexist powerfully. Join our journey.
• •Call to Action: Invest in Design. Invest in the Future. Explore the Ekbacken Collection and own a piece of the sustainable revolution.