Brand Tone

Professional, Competent, Innovative, Youthful, Educational, Developmental, Collaborative, Client-Focused, Approachable, and Passionate.

Brand Values

• •Excellence & Quality
• •Innovation
• •Professional Development
• •Impact & Contribution
• •Proactivity
• •Commitment
• •Synergy
• •Empathy
• •Pride in Belonging

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that outlines your core tones (e.g., Professional, Innovative, Youthful), describes what each means in practice (e.g., 'Professional: uses clear and precise language, avoids slang, demonstrates expertise'), and provides 'do' and 'don't' examples for each.
• •Understand Your Audience Segments: Tailor the emphasis of the tone slightly depending on whether you're addressing potential clients (emphasize competence, results), prospective student members (emphasize development, experience, community), or university stakeholders (emphasize academic linkage, societal contribution). The core values remain, but the leading edge of the tone can adapt.
• •Use 'We' and 'You' Effectively: Use 'We' to embody the collective expertise and passion of Eject. Use 'You' to directly address the client's or student's needs and aspirations, fostering a collaborative and client-focused feel.
• •Show, Don't Just Tell: Instead of saying 'We are innovative,' describe an innovative solution or project. For 'developmental,' share a student's success story or learning experience. This makes the values and tone more tangible.
• •Review and Train Regularly: Especially with a rotating team of student members, it's crucial to have a clear onboarding process for the brand's voice. Regularly review website copy, social media posts, and client communications to ensure consistency and provide feedback. Make the brand voice guidelines easily accessible.

Social Perception

Locally/Regionally: Likely perceived positively within the State University of Maringá and the local business community as a source of accessible and innovative engineering and consulting solutions. They may be seen as a talent incubator. By Clients: Clients likely see Eject as a cost-effective way to access academic knowledge applied to practical problems, with the understanding that they are working with students guided by university professors. The quality of deliverables and professionalism of the students would be key factors. By Students/Potential Members: Seen as a prestigious opportunity for hands-on experience, skill development, networking, and a stepping stone to the job market. Within the Junior Enterprise Movement: Perceived as a peer organization contributing to the broader goals of student entrepreneurship and practical learning.

Copy Examples

• •Headline: Innovative Engineering Solutions, Driven by Fresh Perspectives. Partner with Eject UEM.
• •Social Media Post (Image: Team working on a project): Fueling progress, one project at a time. At Eject UEM, we blend academic excellence with youthful energy to deliver impactful engineering and consulting. See how our student talent is shaping the future! #EjectUEM #Engineering #Innovation #UEM
• •Service Page Snippet: Your challenge, our commitment. Eject UEM offers specialized consulting in [Specific Engineering Field], transforming theoretical knowledge into tangible results for your business. Let's build success together.
• •About Us Snippet: More than a Junior Enterprise, Eject is a hub of development where UEM's brightest engineering and architecture minds gain real-world experience by delivering exceptional value to our clients and community.
• •Call to Action (Recruitment): Ready to engineer your future? Join Eject UEM and turn your academic journey into practical achievements. Develop skills, build networks, and make an impact. Apply for our next selection process!