Brand Tone

Sophisticated, warm, personal, aspirational, experience-oriented, inviting, appreciative of history and design, aiming for exclusivity and specialness.

Brand Values

• •Uniqueness and Individuality
• •Quality and Freshness
• •Hospitality and Personal Service
• •Historical Authenticity and Modern Design
• •Creating Experiences

Best Practices

• •Emphasize Storytelling: In all communications, weave a narrative around the history of the building, the passion of the chefs, or the unique experiences of guests. This reinforces the brand's value of creating memorable moments.
• •Use a Refined and Evocative Vocabulary: Employ words that convey sophistication, quality, and warmth. Words like "artisanal," "curated," "historic," "serene," and "bespoke" can help maintain the desired tone.
• •Maintain a Personal and Welcoming Voice: Even in more formal communications, the tone should feel approachable and personal. Using "we" and directly addressing the customer with "you" can foster a sense of connection.
• •Highlight the "Unique" Aspect: Continuously and creatively refer back to the core concept of uniqueness in product descriptions, social media posts, and marketing materials. This reinforces the brand name and its promise.
• •Ensure Visual and Textual Consistency: The sophisticated and warm tone of the copy should be matched by high-quality, professional photography that captures the ambiance of the hotel and restaurant. The visual identity should be consistent across all platforms.

Social Perception

Perceived as a high-quality, charming, and unique boutique hotel and restaurant; a special place for a romantic getaway, a quiet retreat, or a celebratory event; successfully cultivates an image of offering a premium and personal experience in a historically significant and aesthetically pleasing setting.

Copy Examples

• •In the heart of Lüneburg's historic water district lies a place where history and modernity embrace. Discover 'einzigartig' – not just a hotel and restaurant, but an experience crafted with passion, from our individually designed rooms to our seasonally inspired cuisine. Your unforgettable story begins here.
• •An evening at 'einzigartig' is a dialogue between fresh, regional ingredients and creative culinary artistry. Each dish tells a story of flavor and dedication. Join us for a dinner that is as unique as our name.
• •Escape to a world of romance and charm. Our historic building, with its blend of timeless elegance and modern comfort, offers the perfect backdrop for your next getaway. Book your stay at 'einzigartig Lüneburg' and create memories that will last a lifetime.
• •At 'einzigartig,' we believe in nourishing the soul as well as the palate. We are delighted to invite you to an exclusive evening of [music/literature] in our intimate setting. Experience culture in a truly unique atmosphere.
• •Where every detail is a promise of an exceptional stay. 'einzigartig Lüneburg' offers a sanctuary of peace and elegance in a lovingly restored 16th-century house. Experience our heartfelt service and culinary delights. Expect something truly special.