Brand Tone

Aspirational & Glamorous, Trendy & Youthful, Confident & Empowering, Direct & Benefit-Oriented, Engaging & Community-Focused

Brand Values

• •Quality and Craftsmanship
• •Luxury and Exclusivity
• •Customer Satisfaction
• •Style and Self-Expression
• •Trend-Consciousness
• •Empowerment
• •Aesthetics and Trends
• •Positive Interaction

Best Practices

• •Stay Current with Trends (Authentically): Incorporate relevant trends and lingo (like "Y2K," "slay," "glow up") naturally where appropriate for the target audience, especially on platforms like TikTok and Instagram, without overdoing it or sounding forced.
• •Prioritize Clarity and Benefits alongside Flair: While maintaining a glamorous and trendy tone, ensure product descriptions clearly communicate key benefits (e.g., "long-lasting," "waterproof," "dazzling") as currently done on the website.
• •The "customer-centric" value should also translate into clear, helpful, and friendly copy in customer service interactions and FAQs.
• •Showcase exclusivity through strategic language. Highlight limited editions, collaborations, or unique features that set products apart.
• •Use high-quality visuals that align with the glamorous and trendy aesthetic. Ensure consistency in visual style across all platforms.

Social Perception

The brand wants to be perceived as glamorous, trendy, confident, empowering, and customer-centric. They aim to foster a sense of community and positive interaction with their audience, particularly on social media. While focusing on aesthetics and trends, they also want to be seen as providing quality and value.

Copy Examples

• •Define your moment. [Inspired by product descriptions like "Define your brows with ultimate precision"]
• •Introducing our Velvet Matte Lipstick Kit: Your secret weapon for unforgettable lips. #Shop_Now #eidelstore #makeup #lipstick
• •Elevate your style with our exclusive luxury brands. Quality & craftsmanship guaranteed.
• •Feel confident, radiant, and stylish with our latest fashion trends and Y2K-inspired outfits.
• •Long-lasting, waterproof, smudge-proof, full coverage, and bold: everything you need in our new foundation.