Brand Tone

Elegant & Sophisticated, Professional & Quality-Oriented, Passionate & Personal, Modern & Design-Forward

Brand Values

• •Craftsmanship & Made in Italy
• •Quality & Durability
• •Elegance & Style
• •Functionality & Practicality
• •Customer Centricity & Customization
• •Passion for Design

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone (e.g., elegant, professional, passionate, approachable), core vocabulary (words to use and avoid), and stylistic preferences. Share this with everyone who creates content.
• •Emphasize "Made in Italy" and Craftsmanship: Consistently weave in references to Italian heritage, artisanal quality, and attention to detail. Use evocative language that speaks to the sensory experience of the materials (e.g., "supple leather," "meticulous stitching").
• •Focus on Benefits Beyond Features: While highlighting quality materials (features), also explain how these translate into benefits for the user (e.g., "a luxurious writing surface for enhanced comfort," "durable construction for years of reliable use," "an elegant design to inspire productivity").
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the brand (sophisticated, clean, high-quality imagery). The words and pictures should tell the same story.
• •Be Authentic and Personable (Where Appropriate): While maintaining professionalism, don't be afraid to share the passion behind the brand, like the founders' story. This human element can build a stronger connection with the audience, especially for a brand built on craftsmanship.

Social Perception

High-Quality Provider, Elegant and Stylish, Reliable and Trustworthy, Premium Pricing Justified by Quality, Specialized Niche

Copy Examples

• •Headline: Elevate Your Workspace. Experience Italian Craftsmanship. Body: Discover Eglooh's collection of handcrafted leather desk accessories, meticulously designed in Italy to bring timeless elegance and refined functionality to your professional environment. Because your desk is more than just a workspace—it's a statement.
• •Social Media Post (Image: Close-up of leather stitching on a desk pad): The Art of Detail. Each Eglooh piece is a testament to Italian artisanal excellence. Feel the quality, appreciate the craftsmanship, and transform your daily tasks into moments of inspiration. #EgloohDesign #MadeInItaly #LuxuryDesk #OfficeInspiration
• •Product Description Snippet (for a Desk Pad): Immerse yourself in unparalleled quality with the [Product Name] desk pad. Handcrafted from the finest [type of leather, e.g., bonded leather], its smooth surface offers a luxurious writing experience, while the robust [e.g., steel core] ensures lasting stability. Designed not just to protect your desk, but to define your workspace.
• •Email Subject Line: A Touch of Italian Elegance for Your Desk is Waiting. Email Body Snippet: Dear [Customer Name], At Eglooh, we believe your workspace should be as inspiring as your work. Founded by two friends with a shared passion for design, we pour our dedication into every handcrafted leather accessory. Explore our latest arrivals and rediscover the joy of a beautifully appointed desk.
• •Brand Story Snippet (About Us page): From a shared dream to your distinguished desk. Eglooh was born from a passion for impeccable design and the timeless appeal of "Made in Italy" craftsmanship. We are Mauro & Mauro, and our mission is to bring sophistication, quality, and a touch of Italian warmth to workspaces around the world, one handcrafted accessory at a time.