Brand Tone

Aspirational & Elegant, Accessible & Inclusive, Helpful & Customer-Oriented, Direct & Promotional

Brand Values

• •Quality
• •Affordability/Value
• •Customer Satisfaction
• •Style & Elegance
• •Inclusivity

Best Practices

• •Use aspirational language, especially when referencing bridal and formal wear.
• •Balance elegance with approachability to cater to a broad audience.
• •Highlight the 'full-service' experience and customization options in communications.
• •Incorporate direct calls to action and promotional offers strategically.
• •Maintain consistent messaging around quality, affordability, and customer satisfaction.

Social Perception

Positive for product quality and customization, trustworthy, potentially confusing dual focus (Bridal Shop & General Women's Fashion)

Copy Examples

• •"Find the dress of your dreams at Edleess Fashions. Our bridal collection offers high-end quality and unforgettable designs at mid-range prices."
• •"Custom-made to fit you perfectly! Experience the luxury of personalized fashion with our exquisite dresses for all shapes and sizes."
• •"We're here to help you create a memorable moment. From selection to delivery, Edleess Fashions provides a full-service experience tailored to your needs."
• •"Shop Now and enjoy free shipping on all orders! Don't miss out on our unbeatable prices for stylish and elegant clothing."
• •"Your satisfaction is our priority. Discover the best in quality merchandise and exceptional customer service at Edleess Fashions."