Brand Tone

Passionate, Nurturing, Educational, and Engaging

Brand Values

• •Passion for Education
• •Quality and Effectiveness
• •Fun in Learning
• •Support for Families and Teachers
• •Creativity and Innovation
• •Accessibility

Best Practices

• •Speak from Passion: Always let Jessica Desjardins's genuine passion for education and her experience as a teacher shine through the copy. Use enthusiastic and heartfelt language.
• •Focus on "Fun" and "Engagement": Consistently highlight how the materials make learning enjoyable, interactive, and stimulating, rather than a chore.
• •Emphasize Support and Nurturing: Frame the products and content as tools that support parents and teachers, and nurture a child's growth and confidence. Use encouraging and empathetic language.
• •Maintain Clarity and Simplicity: While educational, the language addressing parents and children should be clear, easy to understand, and avoid overly academic jargon.
• •Be Child-Centric but Parent/Teacher Aware: While the ultimate beneficiary is the child, the copy should address the concerns and aspirations of parents and teachers, showing understanding of their challenges and goals.

Social Perception

Founder-driven, Community-focused, Child-centric

Copy Examples

• •Facebook/Instagram Ad: "Unlock your child's love for learning! ✨ Our fun and engaging French and Math workbooks, created by a passionate teacher, make practicing at home a joy. Watch their confidence soar! Shop now and get 10% off your first order. #ÉditionCSJ #LearningIsFun #KidsEducation #ParentingSupport"
• •Website Hero Section: "Welcome to Édition CSJ! We believe that every child can shine. Discover our teacher-created workbooks designed to make learning French and Math an exciting adventure for your little ones. Let's cultivate curiosity, one page at a time!"
• •Email to Parents: "Hi [Parent's Name], Struggling to keep at-home learning engaging? At Édition CSJ, we get it. That's why our workbooks are packed with fun activities and clear explanations, turning study time into quality time. Explore our resources and help your child thrive!"
• •YouTube Video Description: "Mastering [Specific Math/French Concept] can be easy and fun! 🎉 Join Jessica from Édition CSJ in this interactive lesson. Our goal? To help your child understand and enjoy learning. Don't forget to download our free practice sheet in the link below! #Homeschooling #EducationalVideos #Grade[X]Math"
• •Teacher-focused Blog Post Snippet: "Empowering our students starts with the right tools. Édition CSJ offers thoughtfully designed workbooks that align with elementary curriculum needs, helping you reinforce key concepts in a way that captivates young minds and makes your job a little easier. Discover resources made by a teacher, for teachers."