Brand Tone

Elegant, Sophisticated, Artistic, Evocative, Personal, Intimate, Timeless, Romantic, Empowering

Brand Values

• •Craftsmanship & Artistry
• •Uniqueness & Individuality
• •Heritage & Storytelling
• •Timeless Elegance
• •Connection & Meaning
• •Quality Materials

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., elegant, evocative, personal), including preferred vocabulary, sentence structure, and "do's and don'ts." Share this with anyone creating content.
• •Embrace Storytelling: Continue to weave narratives around your inspirations (art, history, nature) into product descriptions, social media posts, and email marketing. Let the story enhance the perceived value.
• •Use Evocative and Sensory Language: Employ words that appeal to the imagination and senses. Instead of "nice necklace," try "a delicate tracery of silver that catches the light like morning dew."
• •Speak to the "Modern Muse": Address your audience directly with empowering and inspiring language that resonates with their desire for individuality, creativity, and sophisticated self-expression.
• •Maintain Consistency Across All Platforms: While the format might change (e.g., shorter captions on TikTok), the core essence of the elegant, artistic, and personal tone should remain consistent, ensuring a unified brand experience. Regularly review content across channels to check for alignment.

Social Perception

High-Quality & Artistic, Unique & Special, Trusted & Authentic, Aspirational yet Accessible, Appreciation for Detail

Copy Examples

• •Adorn yourself with whispers of history. Our 'Athena's Wisdom' earrings, meticulously handcrafted from sterling silver and ethically sourced moonstones, are inspired by ancient olive groves shimmering under a Grecian moon. Become the muse. ✨ #EdithAndBlanche #ArtisanalJewelry #TimelessElegance #HandcraftedWithLove #ModernMuse
• •Introducing 'The Celestial Garden' Collection – Where earthly blooms meet starlit skies. Discover unique, handcrafted pieces designed to tell your story. Explore now.
• •A Timeless Treasure Awaits: Your Exclusive Invitation Inside...
• •More than just jewelry, it's a legacy of art and passion. Edith and Blanche was born from a love for timeless stories and the intimate beauty of handcrafted design. Each piece is a conversation starter, a tiny sculpture for the modern muse. Discover our story, find yours. [Link to About Us page]
• •From sketch to sparkle ✨ Watch how our 'Seafoam' pendant comes to life, ready to capture the ocean's magic just for you. How would you style this dreamy piece? #EdithAndBlanche #JewelryMaking #Artisan #UniqueJewelry #StyleInspo