Brand Tone

Supportive, Knowledgeable, Quality-Conscious, Approachable, Straightforward

Brand Values

• •Health & Well-being
• •Customer Service
• •Quality & Reliability
• •Expertise
• •Inclusivity & Support
• •Local & Family-Run

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Supportive, Knowledgeable, Quality-Conscious, Approachable, Straightforward) with examples of "do's and don'ts" for all written communication.
• •Prioritize "Support" and "Guidance": Especially given the "quit smoking" aspect, ensure copy is encouraging and informative rather than purely sales-driven. Use phrases that show understanding and offer solutions.
• •Emphasize Local & Family Values: Consistently weave in the "small, family-run business in Edinburgh" narrative to build trust and a personal connection. This differentiates from larger, impersonal retailers.
• •Focus on Quality and Expertise: Use clear, confident language when describing products. Highlight the curated nature of the selection and the knowledge of the team. Avoid jargon where possible, or explain it clearly for newcomers.
• •Maintain Authenticity and Transparency: Be honest in product descriptions and service commitments. Given the scrutiny on the vaping industry, a trustworthy and transparent voice is crucial. Reflect the genuine passion for helping smokers switch.

Social Perception

Limited specific public perception available directly tied to the .com website. Reviews for "edinburgh vapes" on OnBuy (GOLDEN ACRE GROCERY LTD) are mixed. General perception of vaping involves concerns regarding youth vaping and the environmental impact of disposable vapes, alongside the role of vape shops in offering smoking alternatives.

Copy Examples

• •Headline: Your Journey to a Smoke-Free Life Starts Here. Body: At Edinburgh Vapes, we're more than just a vape shop; we're your partners in switching to a healthier alternative. Explore our premium kits and expert advice, tailored for every step of your journey. As a family-run business, we’re here to support you. Tone: Supportive, Empathetic, Knowledgeable.
• •Headline: Quality Vapes, Expertly Chosen for You. Body: Discover a curated selection of the finest e-liquids and devices at Edinburgh Vapes. We only stock reputable brands we trust, ensuring you get the best vaping experience. Got questions? Our Edinburgh-based experts are ready to help! Tone: Quality-Conscious, Expert, Approachable.
• •Headline: From Our Edinburgh Family to Yours: A Warm Welcome to Vaping. Body: New to vaping or a seasoned pro? Edinburgh Vapes offers a welcoming space for everyone. We're a small, local business passionate about providing top-notch products and friendly, reliable service. Tone: Community-Oriented, Inclusive, Straightforward.
• •Headline: Breathe Easier with Edinburgh Vapes. Body: Make the switch with confidence. Our "Quit Smoking" range is designed to provide a satisfying and healthier alternative, backed by our family’s commitment to your well-being. Find your perfect vape today. Tone: Health-Conscious, Supportive, Reliable.
• •Headline: The Heart of Edinburgh, The Soul of Vaping. Body: Experience the difference with Edinburgh Vapes. We combine our passion for quality vaping with genuine, family-run customer care. Explore our diverse range and enjoy free UK delivery on orders over £30. Tone: Local, Passionate, Customer-Centric.