Brand Tone

Aspirational yet Accessible, Confident & Knowledgeable, Modern & Chic, Community-Oriented & Friendly, Transparent

Brand Values

• •Quality
• •Affordability
• •Customer Satisfaction
• •Transparency
• •Passion for Fragrance

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., aspirational but inclusive, confident but not arrogant, sophisticated yet understandable), key messaging points, approved vocabulary, and "words to avoid." Share this with anyone creating content.
• •Focus on "Inspired By," Not "Identical To": While the business is dupe-based, the copy should confidently present its own value (quality, German-made, accessibility) rather than solely relying on comparisons. Use phrases like "inspired by," "our version of," "captures the essence of," rather than making direct, potentially problematic claims of being identical.
• •Balance Aspiration with Accessibility: Use evocative language that speaks to the desire for luxury and sophistication, but always bring it back to the brand's promise of attainability and smart value. Avoid overly exclusive or alienating language.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual branding. If the visuals are chic and modern, the copy should reflect that – avoid overly casual slang or, conversely, overly archaic language.
• •Listen and Adapt to Audience Language: Pay attention to how the target audience talks about fragrances and luxury on social media and forums (especially in the German market). Incorporate relevant terminology and address their desires and concerns in a natural way, while still adhering to the core brand voice. Regularly review social media comments and messages for insights.

Social Perception

Positive within its Niche, Smart Alternative, Good Quality Dupes, Engaged Community, Limited Mainstream Visibility

Copy Examples

• •Headline: Luxury Scents. Honest Prices. Discover Your Signature Edel Fragrance. Body: Why choose between quality and accessibility? At Edel Fragrance, we meticulously craft perfumes inspired by the world's most iconic scents, made with high-quality oils in Germany. Indulge your senses without breaking the bank.
• •Instagram Post Caption: Image: Elegant flat lay of an Edel Fragrance bottle with a few luxury items (e.g., a silk scarf, a piece of jewelry). Elegance isn't about the price tag, it's a feeling. ✨ Our [Fragrance Name], inspired by [Luxury Brand Name], captures that sophisticated essence you love, making everyday luxury a reality. What's your go-to scent for feeling fabulous? #EdelFragrance #Duftzwillinge #AffordableLuxury #MadeInGermany #ScentOfTheDay
• •Email Subject Line: That Designer Scent You Love? Get Ready to Experience It Differently. Email Body Snippet: Imagine your favorite luxury fragrance... now imagine it being part of your daily ritual. Edel Fragrance brings you inspired-by perfumes that are long-lasting, beautifully crafted, and always attainable. Find your perfect match today.
• •Website Banner: Don't Just Dream of Luxury – Wear It. High-Quality Fragrance Twins, Made for You.
• •Product Description Snippet (for a specific dupe): Inspired by the timeless allure of [Luxury Fragrance Name], our [Edel Fragrance Name] offers a symphony of [mention 2-3 key notes, e.g., rich jasmine, warm vanilla, and spicy pink pepper]. Experience the sophistication and enduring character, consciously crafted in Germany for the modern fragrance lover.