Brand Tone

Sentimental & Heartfelt, Caring & Empathetic, Artisanal & Passionate, Ethical & Conscious

Brand Values

• •Meaningful Connections: Crafting jewelry that helps people express and cherish their relationships and significant life moments.
• •Personalization & Individuality: Empowering customers to tell their unique stories through customized pieces.
• •Handcrafted Quality: A commitment to meticulous, handmade items using quality materials.
• •Ethical & Sustainable Practices: Responsibility towards the environment and artisan communities, including using recycled metals and supporting social causes.
• •Customer Satisfaction & Joy: Aiming to bring joy and ensure customers are happy with their unique pieces.
• •Empowerment: Creating jewelry that can inspire, heal, and empower individuals.

Best Practices

• •Emphasize Emotional Language: Use words that evoke feelings of love, connection, remembrance, joy, and comfort. Focus on 'cherished moments,' 'special bonds,' and 'heartfelt sentiments.'
• •Highlight the 'Handmade with Love' Aspect: Consistently remind customers that each piece is crafted by artisans with care and passion, making it unique and special.
• •Focus on Storytelling: Encourage customers to see the jewelry as a way to tell their personal stories or commemorate the stories of their loved ones. Frame products around the narratives they can represent.
• •Showcase Ethical Choices: Weave in mentions of ethically sourced materials, recycled metals, and community support to reinforce the brand's conscientious values. This appeals to customers who value sustainability and social responsibility.
• •Maintain a Warm and Empathetic Voice in Customer Interactions: Ensure all communications, from product descriptions to customer service responses, reflect understanding, care, and a genuine desire to help customers create meaningful pieces.

Social Perception

Customers perceive EcophiliaCo as a brand that provides deeply meaningful and sentimental jewelry, especially for memorializing loved ones or celebrating special bonds. The handcrafted aspect and personalization are highly valued. There's an appreciation for the quality of the items and customer service. The brand is seen as one that helps customers create tangible keepsakes of cherished memories.

Copy Examples

• •Keep Their Paw Print Close to Your Heart. Body: Our personalized paw print necklace is more than just jewelry; it's a loving tribute you can carry with you always. Handcrafted with care from ethically sourced silver.
• •Your Love Story, Beautifully Engraved. Body: Celebrate your unique bond with a custom birth flower locket. Add your initials, a special date, or a cherished photo inside. Crafted by hand, to tell your tale.
• •Wear Your Memories. Body: From a loved one's handwriting to a child's first drawing, we transform your most precious moments into timeless keepsakes. What story will your jewelry tell?
• •Ethically Crafted, Meaningfully Given. Body: Discover unique, handcrafted jewelry made with recycled metals and a commitment to a better world. Give a gift that shines inside and out.
• •More Than a Gift, It's a Feeling. Body: Evoke tears of joy with a piece that speaks volumes. Our personalized jewelry is designed to capture the essence of your deepest connections.