Tono de Marca

Eco-conscious and Responsible, Innovative and Modern, Friendly and Approachable, Proudly French, Functional and Practical, Inspirational and Aspirational

Valores de Marca

• •Sustainability/Environmentalism
• •Innovation
• •Quality
• •Local Production ("Made in France")
• •Practicality and Convenience
• •Customer-centricity
• •Desire and Pleasure

Mejores Prácticas

• •Always Circle Back to Sustainability: Ensure that the core value of environmental responsibility is woven into the messaging, even when highlighting other benefits like style or functionality. Remind users of the positive impact they're making.
• •Maintain a Positive and Empowering Voice: Focus on the solutions Econotes offers and empower customers to be part of a positive change. Avoid overly preachy or guilt-inducing language.
• •Highlight "Made in France" Subtly but Consistently: Use it as a mark of quality and local commitment where appropriate, reinforcing trust and a premium feel without overdoing it.
• •Adapt Tone for the Platform, but Keep Values Consistent: While TikTok content can be more playful and LinkedIn more professional, the underlying values of sustainability, innovation, and quality should remain evident across all communications.
• •Use Clear, Simple Language for Benefits: Explain the practical advantages (erasable, reusable, durable, cost-effective in the long run) in a way that is easy for everyone to understand, alongside the ecological benefits.

Percepción Social

Positive and Eco-Friendly, Innovative and High Quality, Trustworthy, Engaging and Modern, Slightly Premium (Potentially)

Ejemplos de Copy

• •Headline: Write, Erase, Repeat. Love Your Planet. Body: Tired of paper clutter and waste? Our French-made reusable notebooks offer a smooth writing experience, page after page, erase after erase. Make a statement for sustainability without sacrificing style. #Econotes #SustainableWriting #MadeInFrance
• •Headline: Your Last Notebook. (Seriously.) Body: Imagine a notebook that lasts for over 1000 uses per page. That’s Econotes. Innovative, eco-friendly, and designed for all your brilliant ideas. Join the stationery revolution! #ReusableRevolution #EcoFriendlyLiving
• •Headline: Spilled Coffee? No Problem! Ideas Safe? Absolutely! Body: Life happens. Our durable, water-resistant, and tear-proof pages are ready for it all. Focus on your notes, not on paper's limits. Write, erase, and reinvent with Econotes. #DurableStationery #EcoSmart
• •Headline: Less Paper, More Trees. Simple. Body: Every Econotes notebook helps reduce paper consumption and protect our forests. Make the switch to beautiful, reusable stationery that feels good to use and does good for the Earth. #PaperlessJourney #EconotesImpact
• •Headline: From To-Do Lists to Masterpieces – Sustainably. Body: Whether you're organizing your day, sketching your next big idea, or journaling your thoughts, do it with Econotes. Our erasable planners and notebooks are designed for creativity and a greener planet. Get yours and feel the difference! #CreativeSustainability #EcoChoice