Brand Tone

Youthful & Energetic, Friendly & Approachable, Confident & Empowering, Aspirational & Adventurous, Authentic & Relatable

Brand Values

• •Body Positivity & Inclusivity
• •Quality & Durability
• •Confidence & Empowerment
• •Community
• •Adventure & Lifestyle
• •Style & Trend Awareness

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Hoaka's tone (youthful, empowering, friendly, adventurous, authentic) with examples of do's and don'ts. This ensures anyone writing copy understands the desired voice.
• •Always Prioritize 'Her': Write for the 'Hoaka Girl.' Understand her aspirations, her language, what excites her, and what makes her feel confident. Use 'you' and 'your' to speak directly to her.
• •Embrace Authenticity & UGC: Continue to leverage user-generated content and real customer stories. This reinforces the relatable and community-focused aspects of the brand. Ensure copy reflects this authenticity rather than sounding overly corporate.
• •Balance Aspiration with Inclusivity: While showcasing an adventurous and desirable lifestyle, always ground the messaging in body positivity and the idea that Hoaka is for 'every body.' Avoid language or imagery that could feel exclusive.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a TikTok video, a website product description, or a customer service email, the core tone and values (confidence, quality, community, adventure) should shine through. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Trendy & Desirable, Empowering, Community-Oriented, Quality-Focused (with caveats), Influencer-Driven

Copy Examples

• •☀️ Dive into new adventures! 🌊 Our latest collection just dropped, designed to make you feel unstoppable, confident, and oh-so-you. Made with our signature neoprene for that perfect, hug-you-right fit. Which piece are you rocking first? ✨ #HoakaSwimwear #HoakaGirl #NewCollection #SwimInConfidence
• •Every body is a bikini body. Period. At Hoaka, we celebrate YOU. Our swimwear is made to fit, flatter, and free your spirit, no matter your shape or size. Discover your perfect Hoaka fit and join a community of amazing women embracing their beautiful selves! Shop now & feel the difference. #HoakaSwimwear #BodyPositive #PerfectFitEveryBody #ConfidenceIsTheBestOutfit
• •Obsessed is an understatement! 😍 @[UserHandle] absolutely slaying in our [Bikini Name] set! That Hoaka glow is undeniable. ✨ Show us how you rock your Hoaka! #hoakagirl #hoakaswimwear #bikiniseason #beachvibes #confidentinyourskin
• •Hoaka: Not Just Swimwear, It's an Adventure Companion. Crafted from premium neoprene to last through all your sun-soaked, wave-crashing moments. Invest in quality, wear with confidence. Explore our durable designs.
• •Hey Hoaka Girl! 👋 Your Next Adventure Just Got Cuter (and a bit cheaper!) 😉 (Body Snippet): Ready to make a splash? Our exclusive sale is ON! Grab those Hoaka pieces you've been dreaming of and get set to shine with confidence. Because life’s too short for boring swimwear!...