Brand Tone

Empowering, Optimistic & Forward-looking, Accessible & Approachable, Professional & Credible, Purpose-driven & Passionate

Brand Values

• •Sustainability
• •Accessibility
• •Affordability
• •Partnership & Collaboration
• •Innovation
• •Impact
• •Customer-centricity

Best Practices

• •Lead with Purpose: Always connect the copy back to Ecofy's core mission of fostering a greener India. Whether it's an EV loan or an SME energy efficiency solution, the 'why' (sustainability, positive impact) should be evident.
• •Use Empowering Language: Frame messages to show how Ecofy enables customers to achieve their green aspirations and contribute to a larger cause. Use words like 'your,' 'together,' 'unlock,' 'power,' 'drive.'
• •Maintain Clarity and Accessibility: Avoid overly technical jargon. Explain financial products and their benefits in simple, direct terms that a broad audience can understand. Focus on solutions and outcomes.
• •Stay Optimistic and Forward-Looking: Even when discussing challenges like climate change, maintain a hopeful and proactive tone. Highlight progress, solutions, and the positive future Ecofy is helping to build.
• •Showcase Real Impact & Stories: Incorporate customer testimonials, case studies, and quantifiable achievements (e.g., 'helped X families switch to solar,' 'financed Y electric kilometers') to make the brand's impact tangible and relatable. This reinforces credibility and the purpose-driven nature of the brand.

Social Perception

Enabler of Green Transition, Trusted Financial Partner, Mission-Driven Organization, Innovative Lender, Accessible Financier

Copy Examples

• •Drive the Change. Own Your Green Future with Ecofy.
• •Ready to switch to electric? Ecofy makes it simple and affordable. Get easy financing for your dream 2-wheeler or 3-wheeler EV and join India's green revolution. Your journey to a cleaner tomorrow starts today! #GoGreenWithEcofy #EVFinance #SustainableIndia
• •Power your home with sunshine, powered by Ecofy. Our tailored rooftop solar financing helps you save on bills and reduce your carbon footprint. Let's make sustainable living a reality, together.
• •Upgrade Your Business, Sustainably. Discover Ecofy's Energy Efficiency Loans.
• •We're thrilled to announce we've crossed [X milestone, e.g., ₹Y Crores in green loan disbursals]! This wouldn't be possible without our valued customers and partners. Together, we're accelerating India's journey to Net Zero. Thank you for being part of the Ecofy movement. #GreenFinance #NBFC #IndiaLeadsGreen