Brand Tone

Inspirational, spiritual, positive, artistic, mindful, and authentic.

Brand Values

• •Authentic Self-Expression
• •Positivity and High Vibrations
• •Mindfulness and Consciousness
• •Personal Transformation and Growth
• •Confidence
• •Quality
• •Uniqueness/Artistic Integrity

Best Practices

• •Develop a Brand Voice Chart: Define the brand's personality traits (e.g., inspirational, spiritual, positive, artistic), key vocabulary (e.g., "flow," "vibration," "essence," "authentic," "mindful"), and phrases to use or avoid.
• •Ensure every message resonates with Flowatious' values. It's not just about selling clothes, but about offering a tool for self-expression and a reminder of inner potential.
• •Maintain Consistency Across All Channels: Whether it's a social media post, product description, email, or "About Us" page, the tone and core messaging should feel harmonious and instantly recognizable as Flowatious.
• •Focus on "being" and "expressing" rather than just "wearing."
• •Emphasize authentic self-expression, positivity, mindfulness, and personal transformation in all communications.

Social Perception

Positive, trustworthy, unique, and focused on authentic self-expression and personal growth.

Copy Examples

• •"Empower Your Style, Elevate Your Life."
• •"A vibrational statement of who you are."
• •"Wearable art and lifestyle products infused with high-vibrational messaging, numerology, and symbolism."
• •"Flowatious means to be committed to habits that lead to the expression of your greatest self."
• •"Be Fearless. Discover Flowatious."