Brand Tone

Passionate and Purpose-Driven, Warm and Inviting, Informative and Educational

Brand Values

• •Sustainability
• •Quality Craftsmanship
• •Artistic Expression
• •Customer-Centricity
• •Transparency

Best Practices

• •Be Specific About Eco-Credentials (Authentically): Instead of vague claims, briefly mention tangible aspects like "made-to-order to reduce waste," "sustainable materials," or "printed locally to reduce emissions." This builds credibility.
• •Educate the audience subtly through blog posts, social media captions, and even product descriptions, reinforcing the brand as a knowledgeable and passionate leader in sustainable art.
• •Highlight the handcrafted nature of the frames and the high-quality materials used.
• •Emphasize the brand's commitment to minimizing waste through a made-to-order approach.
• •Showcase the reduction of carbon emissions by utilizing a global production network for local fulfillment.

Social Perception

A positive alternative to mass-produced decor, emphasizing care for the planet, sustainable practices, and mindful consumption.

Copy Examples

• •Sustainable & Stylish Frames
• •Eco-Friendly Materials
• •Handcrafted Quality
• •Our Story: driven by passion for art and a deep respect for our planet
• •Eco-Conscious production and responsible sourcing