Brand Tone

Elegant & Sophisticated, Feminine & Empowering, Confident & Assured, Aspirational yet Accessible, Detail-Oriented & Quality-Conscious

Brand Values

• •Quality
• •Exclusivity & Uniqueness
• •Elegance & Style
• •Femininity & Empowerment
• •Attention to Detail
• •Colombian Design & Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of Eclipta's tone (Elegant, Sophisticated, Feminine, Empowering, Confident, Detail-Oriented) along with a list of "words we use" and "words we avoid." This ensures anyone writing for the brand has a clear reference.
• •Focus on "Her": Always write with the target customer in mind – the modern, confident woman who appreciates quality, elegance, and unique style. Use language that resonates with her aspirations and values.
• •Highlight Craftsmanship and Exclusivity: Consistently weave in mentions of the design process, quality materials, unique aspects of the garments, and the Colombian origin (if desired as a key differentiator). Avoid generic descriptions.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the sophisticated and elegant imagery used on the website and social media. The language should feel as premium and considered as the designs look.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they still align with the defined brand tone and values. Language evolves, and it's important to remain consistent yet fresh.

Social Perception

Positive (among engaged followers), Niche & Emerging, Trusted for Style, Perceived as High-Quality

Copy Examples

• •Eclipta: Where Colombian design meets timeless elegance. Discover unique pieces crafted to empower your distinct style. Shop the new collection.
• •Introducing the [Dress Name] dress: an ode to sophisticated femininity. Meticulously crafted from [Material Type], its flowing silhouette and subtle detailing ensure you command attention with grace. Perfect for [Occasion Type] or when you simply wish to feel extraordinary.
• •At Eclipta, we believe in the power of exceptional design. Each garment is a testament to our passion for quality, unique style, and the art of Colombian craftsmanship, created for the modern, confident woman.
• •Unveiling soon... A touch of elegance, designed exclusively for you. #EcliptaModa #DiseñoColombiano #NewCollectionPreview
• •Elevate Your Wardrobe: Discover Eclipta's Newest Arrivals of Unique Elegance or Indulge in Sophistication: The Eclipta Sale Event Starts Now