Brand Tone

friendly, approachable, enthusiastic, and value-oriented

Brand Values

• •Affordability/Value for Money
• •Accessibility
• •Trendiness/Staying Current
• •Fun and Enjoyment
• •Customer Engagement
• •Quality within Affordability
• •Ethical Considerations (stated)

Best Practices

• •Embrace Enthusiasm: Use positive language, exclamation marks (judiciously), and emojis where appropriate (especially on social media) to convey excitement and friendliness.
• •Highlight Value Clearly: Continuously emphasize affordability, good deals, and the "low cost, high quality" aspect without sounding cheap. Use phrases like "incredible prices," "value-packed," "splurge-sensibly."
• •Keep it Simple and Relatable: Use clear, straightforward language that is easy for a broad audience to understand. Avoid overly technical jargon. Make the customer feel understood.
• •Inject Fun and Playfulness: Where appropriate for the product, don't be afraid to be a little playful or humorous in descriptions and posts. This aligns with products like "calcetines divertidos" or "esponja de ducha divertida."
• •Encourage Interaction: Ask questions, invite comments, and use calls to action that promote engagement. Reflect the interactive nature seen on their TikTok by being responsive and conversational in all communications.

Social Perception

The brand is seen as a source for affordable and fun beauty items, as well as everyday accessories. The use of trending sounds and hashtags indicates an effort to stay relevant with a younger, social media-savvy demographic.

Copy Examples

• •✨ Sparkle Without the Splurge! ✨ Your Beauty Haul Awaits! Dive into Eclipse de Belleza and discover trending makeup, dreamy skincare, and fun accessories, all at prices that make you smile! Why wait? Glow up your everyday! #BeautyOnABudget #EclipseDeBellezaFinds
• •😍 Obsessed is an understatement! New Arrivals Just Dropped! Get ready to refresh your style! From the cutest fun socks to that must-have matte gloss, our latest collection is packed with goodies you won’t want to miss. Shop now and treat yourself – you deserve it! #NewGoodies #AffordableGlam
• •Unbox Joy with Eclipse de Belleza! 🎁 What will you discover? Looking for quality beauty that loves your wallet? Explore our bestsellers, from hydrating lip masks to cozy home essentials. Amazing finds are just a click away. Your next favorite thing is here! #ValueBeauty #ShopEclipse
• •TikTok Made You Buy It? 😉 We’ve Got Those Viral Vibes! See something you loved on TikTok? Chances are, we’ve got the affordable version! From fun personal care items to stylish everyday bits, get the look and the fun without breaking the bank. Join the Eclipse de Belleza crew! #TikTokFinds #TrendyAndAffordable
• •Your Daily Dose of Delight! ☀️ Cute, Quality, and Oh-So-Affordable! Brighten your day with little luxuries from Eclipse de Belleza! Whether it's a fun fruit sponge for a cheerful shower or a chic new handbag, we bring you joy and style at prices you'll love. Explore the collection today! #EverydayJoy #EclipseDeBelleza