Brand Tone

Friendly, Approachable, Direct, Clear, Personalized, Heartfelt, Trustworthy, and Quality-Conscious

Brand Values

• •Individuality and Personalization
• •Joy and Emotional Connection
• •Quality and Craftsmanship
• •Reliability and Customer Service
• •Sustainability

Best Practices

• •Create a Tone of Voice Guide: Document the brand's personality, key message pillars, preferred vocabulary (and words to avoid), and provide examples of good and bad copy. This ensures everyone writing for the brand is aligned.
• •Prioritize "You" over "We": Focus the copy on the customer, their needs, and how the product benefits them. For "echtdeins.de," this means emphasizing how the personalization makes the gift special *for the recipient* or meaningful *for the giver*.
• •Emphasize Uniqueness and Emotion: Continuously highlight the "truly yours" aspect and the joy/emotional connection the personalized gifts foster. Use words that evoke warmth, care, and individuality.
• •Be Authentic and Transparent: Back up claims of quality and German production with genuine information. If sustainability is a value, provide brief, understandable details about how it's practiced. This builds trust.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in emails, product descriptions, and any potential future social media or advertising is uniform to build a recognizable and trustworthy brand identity.

Social Perception

Customers likely perceive the brand as a go-to for unique, customizable gifts. The emphasis on "Made in Germany" and their own production facility may lead to a perception of higher quality and trustworthiness. The variety of products and occasions catered for suggests versatility.

Copy Examples

• •Wrap them in your love. Create a one-of-a-kind photo blanket – truly yours, truly heartfelt.
• •This Mother's Day, give more than just a gift. Give a memory. ❤️ Personalize a unique treasure from echtdeins.de and show her how truly special she is. Crafted with love, right here in Germany.
• •Your morning coffee, your unique style! ☕ Design your own mug with a special photo, name, or message. Made with passion in our Dülmen workshop, because every sip should bring a smile. Truly yours, every day.
• •Make it Personal! ✨ Unique Gifts They'll Cherish (and a little something for you!)
• •Since 2005, echtdeins.de has been all about one thing: creating joy through gifts that are truly yours. From our workshop in Dülmen, Germany, our passionate team crafts high-quality, personalized treasures designed to make every occasion unforgettable. Because the best gifts come from the heart.