Brand Tone

Motivational & Encouraging, Community-Focused & Inclusive, Approachable & Value-Oriented, Innovative & Tech-Forward, Energetic & Fun

Brand Values

• •Accessibility & Affordability: Committed to providing an affordable connected fitness solution for people from all walks of life.
• •Health & Happiness: Mission is to "inspire and empower people...to achieve healthier, happier lives."
• •Motivation & Empowerment: Dedicated to "inspiring and motivating healthy living."
• •Community & Connection: Fosters a strong sense of community among its users.
• •Innovation & Quality: Focuses on using technology to enhance the fitness experience and providing quality equipment.
• •Inclusivity: Caters to all fitness levels, from beginners to pros.

Best Practices

• •Emphasize "You" and "Your Journey": Always focus on the user's individual experience, goals, and how Echelon supports them. Use inclusive and empowering language.
• •Highlight Community & Connection: Regularly incorporate words and phrases that evoke a sense of belonging, shared experience, and mutual support (e.g., "join us," "together," "our community," "connect").
• •Be Upbeat, Energetic, and Positive: Maintain an encouraging and motivational tone. Focus on the benefits and the positive feelings associated with fitness and achieving goals. Avoid overly technical jargon unless clearly explained.
• •Showcase Value and Accessibility: Clearly communicate the affordability and flexibility of Echelon's offerings. Make it clear that high-quality connected fitness is within reach for a broad audience.
• •Be Authentic and Relatable: Acknowledge the challenges of fitness but focus on how Echelon provides solutions. Use real member stories or relatable scenarios where appropriate (while respecting privacy). Avoid overly aggressive or pushy sales language.

Social Perception

Seen as a good option for those who want a connected fitness experience without the premium price tag of some other brands. However, some users report frustrations with customer service, technical issues with the app and equipment, and reliability concerns.

Copy Examples

• •Headline: Your Fitness Journey, Your Community, Your Price. Body: Stop dreaming, start doing! Echelon brings motivating, world-class studio workouts right into your home. Join thousands of UK members who are crushing goals, sharing triumphs, and making fitness fun – all from just £19.99/month. Affordable equipment, incredible classes, unbeatable support. That's the Echelon way.
• •Headline: Sweat Together, Shine Together. Body: Fitness is better with friends! The Echelon community is your 24/7 hype squad, ready to cheer you on. With live classes and on-demand workouts for every level, plus inspiring instructors, you’ll never feel alone on your path to a healthier, happier you. Discover the power of connection.
• •Headline: No More Excuses. Just Results and a Whole Lot of Fun! Body: Busy schedule? Tight budget? We get it. Echelon offers flexible, affordable fitness that fits YOUR life. From high-energy bike rides to strength-building rows and mindful yoga, find what moves you. Our state-of-the-art equipment and motivating app make it easier than ever to stay consistent and see real progress.
• •Headline: Upgrade Your Workout, Not Your Budget. Body: Get the connected fitness experience you crave without breaking the bank. Echelon smart bikes, rowers, and treadmills deliver cutting-edge technology and access to a universe of energizing classes led by top instructors. Value, variety, and a vibrant community – all included.
• •Headline: From First Step to Personal Best, We’re With You. Body: Whether you're just starting out or smashing new records, Echelon provides the tools, the teaching, and the team spirit to help you succeed. Our diverse range of classes and supportive instructors ensure you feel empowered every step, pedal, or stroke of the way. Join the Echelon family today!