Brand Tone

Motivational, encouraging, tech-savvy, community-focused, accessible, energetic, and modern.

Brand Values

• •Accessibility
• •Innovation
• •Community
• •Motivation
• •Value

Best Practices

• •Speak to a Broad Audience: While aspirational, ensure the tone remains accessible and welcoming to individuals at all stages of their fitness journey.
• •Focus on the user benefit of the tech.
• •Encourage interaction and celebrate shared achievements.
• •Maintain a motivational and encouraging tone, inspiring users to achieve their fitness goals.
• •Highlight the convenience and accessibility of at-home workouts.

Social Perception

A strong contender in the connected fitness market, seen as a more affordable alternative offering convenience, variety of classes, a supportive community, and valuable technology at a good price.

Copy Examples

• •It's not just fitness; it's a lifestyle.
• •Get the results you want, from the comfort of home.
• •Share your progress, climb the leaderboard, and feel the power of collective motivation.
• •With a vast library of on-demand and live classes, find your perfect workout and start building a healthier tomorrow, today.
• •Experience the innovation of personalized fitness solutions, designed to fit your unique needs and goals.