Brand Tone

Empowering, Educational & Informative, Approachable & Friendly, Discreet & Trustworthy, Playful & Modern, Sophisticated & Body-Positive

Brand Values

• •Sexual Wellness & Happiness
• •Education & Empowerment
• •Inclusivity & Body Positivity
• •Privacy & Discretion
• •Quality & Trust
• •Openness & De-stigmatization

Best Practices

• •Always Lead with Empowerment and Positivity: Frame all communication, from product descriptions to social media updates, in a way that makes the customer feel good, confident, and curious, rather than ashamed or clinical.
• •Prioritize Education: Integrate informative snippets, "how-to" advice, or links to educational blog content whenever relevant. This reinforces the value of being a knowledgeable and trustworthy source.
• •Maintain Discretion in Promise, Boldness in Message: While always assuring customers of discreet shipping and privacy, don't shy away from openly discussing sexual wellness and pleasure in a positive, normalizing way in your content.
• •Adapt to the Platform, but Keep Core Values Intact: While the tone on TikTok might be more playful than a product description on the website, the underlying values of empowerment, education, and body positivity should remain consistent.
• •Use Inclusive Language: Ensure copy speaks to a diverse audience, avoiding assumptions about gender, orientation, or experience levels. Focus on universal aspects of pleasure, intimacy, and self-discovery.

Social Perception

Positive within its niche, Seen as a reliable source, Progressive and modern, Challenges with broader public perception

Copy Examples

• •Headline (Empowering/Educational): "Unlock Your Pleasure. Explore a World of Sensation with Expert Guidance and Total Discretion. Your Journey to Sexual Happiness Starts Here."
• •Social Media Post (Playful/Informative - for TikTok/Instagram): "Myth-busting Monday! 🤫 Think you know everything about vibes? We're spilling the tea (and some truths!) on our latest blog. Link in bio to level up your pleasure game! #SexualWellness #PleasurePositive #MeAndMrsJonesUK"
• •Product Description Snippet (Sophisticated/Trustworthy - for a luxury toy): "Indulge in exquisite sensations. Crafted from body-safe silicone and designed for ergonomic bliss, the [Product Name] offers an unparalleled experience in intimate luxury. Explore with confidence. Shipped discreetly to your door."
• •Email Subject Line (Approachable/Benefit-driven): "Curious? We've Got Answers (and a little something special for you!)."
• •Blog Post Intro (Educational/Empowering): "Navigating the world of intimate wellness can feel overwhelming, but it doesn't have to be. At Me and Mrs Jones, we believe everyone deserves to feel confident and informed. Let's explore [Topic] together and empower your journey."