Brand Tone

Knowledgeable & Authoritative, Enthusiastic & Passionate, Supportive & Helpful, Direct & Product-Focused

Brand Values

• •Expertise & Specialization
• •Quality & Reliability
• •Performance & Power
• •Customer Enablement & Support
• •Community Engagement

Best Practices

• •Speak the Enthusiast's Language: Use terminology familiar to car and performance enthusiasts (e.g., "boost," "whine," "psi," specific engine codes) but ensure clarity. Avoid overly complex jargon where simpler terms suffice, unless addressing a highly technical audience.
• •Balance Technical Detail with Benefits: While providing necessary technical specifications, always tie them back to the benefits for the user – more power, better reliability, improved sound, or ease of installation.
• •Maintain an Enthusiastic and Encouraging Voice: Let the passion for performance shine through. Celebrate customer successes and convey excitement about the products and their capabilities.
• •Be a Knowledgeable Guide, Not Just a Seller: Position copy to educate and inform. Offer solutions and expertise, reinforcing Eatonworx as the go-to authority for Eaton superchargers.
• •Showcase Real-World Application and Community: Use customer testimonials, builds, and user-generated content in your copy to build trust and show the tangible results of using Eatonworx products. This reinforces the community aspect and the real-world performance gains.

Social Perception

Specialist Provider, Go-To for Rebuilds, Technical Resource, Generally Positive

Copy Examples

• •Unleash the beast within your [Car Model]! 🚀 Our complete Eaton M90 Supercharger Rebuild Kit has everything you need for renewed power and that signature whine. Precision components, expert-backed. Tap to shop and get back to full boost! #Eatonworx #Supercharged #M90 #PerformanceParts #[CarModelHashtag]
• •Tech Tip Tuesday! 💡 Is your bypass valve acting up? A sluggish or stuck valve can rob you of power. We stock genuine replacements and can guide you through diagnostics. Check our FAQ or drop your questions below! #EatonworxTech #SuperchargerMaintenance #BoostedLife #DIYMechanic
• •Your Authorised Source for Eaton Supercharger Performance. Kits, Components, Expertise.
• •Serious power goals achieved! 🔥 Check out @[CustomerHandle]'s incredible [Car Make Model] running our [Specific Product, e.g., Stage 2 Pulley Kit]. That stance, that sound – pure performance. Tag us in your #Eatonworx equipped ride! #CustomerSpotlight #SuperchargedDaily #BoostedBuilds
• •Refresh Your Boost! 10% Off All Eaton Supercharger Rebuild Kits This Week Only at Eatonworx.