Brand Tone

Empowering, Educational, Approachable, Modern, Inclusive, Discreet

Brand Values

• •Sexual Wellness & Education
• •Pleasure Positive
• •Inclusivity
• •Quality & Safety
• •Discretion & Trust
• •Empowerment
• •Breaking Taboos

Best Practices

• •Develop a Comprehensive Tone of Voice Guide: Document the identified brand tones (empowering, educational, approachable, sophisticated, inclusive, discreet) with examples of 'do's and don'ts' for writers. Include specific vocabulary choices and sentence structures that align with each attribute.
• •Prioritize Education & Empowerment: Frame all communication, from product descriptions to social media posts, in a way that educates the audience and empowers them to make informed choices about their sexual wellness. Avoid jargon where possible, or explain it clearly.
• •Maintain Inclusivity in Language: Use gender-neutral language where appropriate and ensure that messaging resonates with a diverse audience. Be mindful of different relationship types, sexual orientations, and levels of experience.
• •Balance Sophistication with Approachability: While the brand has a premium feel, the language should remain easy to understand and welcoming. Avoid being overly clinical or, conversely, overly casual or vulgar, which could undermine the brand's trustworthiness and sophisticated image.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email marketing, customer service interactions, and even packaging is harmonious. Regular internal reviews and training can help maintain this consistency.

Social Perception

Pioneering & Progressive, Trustworthy & Reliable, Educational Resource, High-Quality & Premium, Female-Focused/Friendly, Aspirational

Copy Examples

• •Unlock a new chapter of self-discovery. ✨ Our [Product Name] is designed for your pleasure, your way. Explore with confidence. #MyMuse #PleasurePositive #SelfLove
• •Let's talk about it. Understanding your body is the first step to incredible intimacy. At MyMuse, we believe in empowering you with knowledge and tools for a fulfilling journey. Link in bio to learn more on Muse Magazine. #SexualWellness #Education #MyMuseIndia
• •Your Pleasure. Your Rules. Discover a world of intimacy with MyMuse – thoughtfully designed for your well-being. Shop now for a more connected you.
• •Ready to Muse? 😉 Your weekly dose of wellness & wonder awaits.
• •MyMuse was born from a desire to change the conversation around intimacy in India. We're here to champion your right to pleasure, with products you can trust and a community that understands. #BreakTheTaboo #MyMuseStory