Brand Tone

Relaxed and Approachable, Community-Focused, Nostalgic and Trendy, Enthusiastic and Passionate, Humorous/Relatable

Brand Values

• •Community Engagement
• •Passion for Golf
• •Appreciation for Vintage and Unique Style
• •Accessibility/Inclusivity
• •Entrepreneurial Spirit

Best Practices

• •Embrace "Easy": Ensure copy is always approachable, avoiding overly technical jargon or an elitist tone. Language should be welcoming, reflecting the "easy," stress-free vibe of the brand name.
• •Highlight Community & Local Connection: Regularly incorporate Oklahoma City references, talk about local events (once open), and foster a sense of belonging. Use phrases that invite interaction and make customers feel like part of the "Easy Day" family.
• •Balance Vintage Charm with Modern Appeal: When describing products, use language that evokes nostalgia for vintage items while also highlighting the trendiness and unique appeal. For new apparel, maintain a fresh, contemporary voice that complements the vintage aesthetic.
• •Authentic Enthusiasm: Let genuine passion for golf and vintage items shine through. Whether it's Josh Sallee's personal involvement or general brand communication, the excitement should be palpable and contagious.
• •Consistent Voice Across Platforms: While the style might adapt slightly (e.g., more humor on TikTok, slightly more descriptive on the website), the core tone – relaxed, enthusiastic, community-focused, and appreciative of unique style – should remain consistent across the website, social media, and any in-store communications.

Social Perception

Anticipated (Local), Engaged (Online - TikTok), Emerging Brand, Associated with an Individual (Josh Sallee), Focus on "Cool" and Unique

Copy Examples

• •Headline: Swing by Easy Day Golf & Vintage: Your New OKC Hub for Cool Golf Gear & Good Times. Body: More than just a shop, we're building a community. Discover unique vintage finds, fresh Easy Day apparel, and get ready to tee off in our state-of-the-art simulators. Opening May 2025 in the heart of OKC! #EasyDayGolf #OKCgolf #VintageGolfFashion
• •Headline: Real Golf. Real Style. Real Easy. Body: Tired of the same old golf scene? Easy Day Golf & Vintage brings a fresh take with handpicked vintage apparel and our own line of laid-back gear. Plus, sharpen your game with lessons and simulator time. It's an easy day, every day. Follow us for opening updates! #GolfStyle #VintageFinds #EasyDayEveryDay
• •Headline: From Viral Vids to Vintage Threads: Easy Day Golf is Coming to OKC! Body: You've seen the vibe on TikTok, now experience it IRL! Easy Day Golf & Vintage opens its doors in May 2025. Get ready for awesome apparel, simulator bays, and a passion for all things golf. Join the movement. #FutureOfGolf #OKCVintage #GolfLife
• •Headline: Unearth Your Golfing Persona at Easy Day. Body: Whether you're channeling classic golf vibes with our vintage collection or rocking our fresh Easy Day designs, find your unique style here. Lessons, simulator fun, and a community that gets it. Oklahoma City, get ready for an Easy Day! #GolfCommunity #VintageStyle #EasyDayOKC
• •Headline: More Than a Store, It's an Easy Day. Body: Easy Day Golf & Vintage: Combining a love for the game with a passion for unique style. Explore our curated vintage pieces, rep our exclusive apparel, and look out for simulator bookings and lessons. Opening May 2025 – your go-to spot for an easy day on and off the course. #SupportLocalOKC #GolfAndVintage #EasyDayLaunch